Contract Renewal with boohoo.com Plc

18 July2016

ATTRAQT Group plc

("ATTRAQT", the "Group" or the "Company")

Contract Renewal with boohoo.com PLC

ATTRAQT and boohoo.com sign two year contract renewal

ATTRAQT Group plc (AIM: ATQT), a leading provider of ecommerce visual merchandising, site search and recommendation technology, is pleased to announce a contract renewal with boohoo.com plc, to deliver its Freestyle Merchandising ('FSM') platform for two years, effective from 1 August 2016.

First signed as a customer to ATTRAQT in 2009, boohoo.com is one of the UK's largest pure-play own-brand fashion retailers, designing, sourcing, marketing and selling own-brand clothing, shoes and accessories to a target audience of 16-24 year olds globally.

ATTRAQT's FSM platform will continue to enhance boohoo.com's visual merchandising, site search and navigation, and product recommendation functionality. The FSM platform is applied across all of boohoo.com's websites, both in the UK and its 13 international sites, as well as on its mobile app.

André Brown, CEO of ATTRAQT Group plc, commented:

"We are delighted to announce that boohoo.com has signed a new two year contract with ATTRAQT to provide our full range of services. Over the past seven years boohoo.com has been, and will remain, a very important customer for ATTRAQT. We are excited to continue to work together over the years to come, not only as a supplier of the Freestyle Merchandising platform, but also on an ongoing collaborative basis as we develop and explore new technology products and solutions for the online retail market."

Mahmud Kamani, joint CEO of boohoo.com plc, added:

"ATTRAQT is a valued supplier and we are looking forward to continuing to work with them as we extend our commercial relationship. ATTRAQT's Freestyle Merchandising technology and their expertise in online merchandising has been a great asset for us as we have continued to invest in and develop our leading ecommerce proposition to deliver the best possible experience for our customers."

For further information, please contact:

About ATTRAQT

ATTRAQT launched its merchandising platform, Freestyle Merchandising, in 2009 which included product recommendations, site search and visual merchandising. The client base has now grown to over 100 clients, including Tesco Clothing (part of Tesco Plc (LSE: TSCO)), boohoo.com (LSE: BOO) and Superdry (LSE: SGP). The Group has market presence in Western Europe and North America with offices in London and Chicago. For more information please visit: http://attraqt.com

About boohoo.com

"24/7 Global Fashion"

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

From the UK's best kept fashion secret to one of the fastest growing own-brand, international etailers, boohoo.com has quickly evolved into a global fashion leader of its generation. Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less. For more information please visit: