Completion of sale of Electroworld

31 October 2013

FOR IMMEDIATE RELEASE

DIXONS RETAIL PLC

COMPLETion ofSale of Electroworld operations in turkey

Dixons Retail plc ("Dixons Retail"), Europe's leading specialist multi-channel electrical retailing and services company, today announces that it has completed the sale of its ElectroWorld operations to Bimeks, one of the leading electrical specialist retailers in Turkey. The transaction, first announced in September, will see all 32 ElectroWorld stores, including 18 franchise stores pass to Bimeks.

Commenting on the sale, Sebastian James, Dixons Retail Group Chief Executive, said:

"I'm delighted to have completed this sale so quickly, ensuring a smooth transition for our colleagues and for both businesses. The combined group has an exciting future and I know that it will continue to flourish with an improved geographical spread of stores across Turkey. For Dixons, this is the first of three important strategic transactions streamlining our Group. By focusing on markets where we have leading multi-channel operations, we will be able to drive even better value for our customers."

Commenting on the deal, Murat Akgiray, the Founder and Chairman of Bimeks, said:

"I am thrilled today to have successfully completed one of the fastest and largest corporate acquisitions in the Turkish electronic retail market. I would like to personally thank all Bimeks, ElectroWorld, and Dixons Retail staff who worked extremely hard to make this happen. I strongly believe that ElectroWorld's store network and product portfolio complement those of Bimeks very well. The new Bimeks group incorporating ElectroWorld is more dedicated than ever to providing our customers with excellent service and deals and to continue to grow on the path to becoming the leading electronic retailer in Turkey."

For further information

David Lloyd-Seed, IR, PR & Corporate Affairs Director, Dixons Retail 01727 205065

Hannah Collyer, Head of Media Relations, Dixons Retail 01727 203041

Tom Burns, Helen Smith Brunswick 020 7404 5959

Information about Dixons Retail

Dixons Retail is Europe's leading specialist electrical multi-channel retailing and services company, employing 35,500 people in 14 countries. More than 100 million customers shop with us every year, online and in our c.1,100 stores.

Dixons Retail has built a successful and sustainable multichannel approach to electrical retailing. Focused on the customer, the business offers a comprehensive range of after sales services, including support from Knowhow, the UK's leading provider of technology solutions, support, expertise and repairs. Business-to-business services are provided through PC World in the UK. As market leader in the Nordics, the business enjoys a superb reputation for first class customer service, a cost effective supply chain, strong retail sites across four countries and great supply relationships.

Dixons Retails' brands include Currys, PC World and Knowhow in the UK and Ireland. Customers shop with Elkjøp, El Giganten, Gigantti, Lefdal and Knowhow in the Nordic countries, Unieuro, PC City and No Problem in Italy, Kotsovolos in Greece, ElectroWorld in central Europe. Aiming to deliver an unbeatable combination of Value, Choice and Service, the company is proud to stand shoulder-to-shoulder with millions of customers whilst delivering a truly multichannel shopping experience.

For more information about Dixons Retail plc, please visit www.Dixonsretail.com

Follow us on Twitter: @DixonsRetail

Information about Bimeks

Bimeks is the first Turkish electronic retailer offering IT products, consumer electronics, white goods and small home appliances to its customers through 84 stores in 45 cities. Bimeks is one of the country's leading and pioneering brands with an expected turnover of 700 mn. Turkish Lira in 2013. and total sales volume growing at an annual average rate of 30% over the last 8 years. Bimeks aims to reach a total of 154 stores in 81 cities by the end of 2015. The majority stake is held by the Akgiray Family.

Bimeks is the first listed electronics retail company on the İstanbul Stock Exchange.