Completion of Placing and Total Voting Rights

11 September 2012

Electric Word plc

("Electric Word" or the "Company")

Completion of Firm Placing and Open Offer

Following the admission of 100,665,458 New Ordinary Shares (comprising 88,333,334 Firm Placing Shares and 12,332,124 Offer Shares) to trading on AIM at 8.00 a.m. on 10 September 2012, the Company is pleased to announce completion of the Firm Placing and Open Offer.

Following completion of the Firm Placing and Open Offer, the enlarged issued share capital of the Company is 399,581,838 Ordinary Shares, each with voting rights attached (one per Ordinary Share).

The above figure of 399,581,838 may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or change to their interest in, the share capital of the Company under the FSA's Disclosure and Transparency Rules.

All capitalised terms in this announcement have the same definition as defined in the circular to shareholders dated 17 August 2012 unless stated otherwise.

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This announcement has been issued by, and is the sole responsibility of, Electric Word. This announcement does not constitute an offer to underwrite, subscribe or otherwise acquire or dispose of any new Ordinary Shares or other shares in Electric Word.

The Ordinary Shares have not been, and will not be registered under the United States Securities Act of 1933, as amended (the 'Securities Act') or under the securities legislation of any state of the United States, and may not be offered or sold in the United States. The relevant clearances have not been, and will not be, obtained from the Securities Commission of any province or territory of Canada; no document in relation to the Firm Placing and/ or Open Offer has been, or will be, lodged with, or registered by, The Australian Securities and Investments Commission; no registration statement has been, or will be, filed with the Japanese Ministry of Finance in relation to the Placing; and no registration statement has been, or will be, filed with the Irish Stock Exchange in relation to the Firm Placing and/ or Open Offer. Accordingly, subject to certain exceptions, the Ordinary Shares the subject of the Firm Placing and/ or Open Offer may not, directly or indirectly, be offered or sold within the United States, Canada, Australia, Japan or the Republic of Ireland or offered or sold to a resident of the United States, Canada, Australia, Japan or the Republic of Ireland.

This press release may contain forward-looking statements with respect to Electric Word and its operations, strategy, financial performance and condition. These statements generally can be identified by use of forward looking words such as "may", "will", "expect", "estimate", "anticipate", "intends", "believe" or "continue" or the negative thereof or similar variations. The actual results and performance of Electric Word could differ materially from those expressed or implied by such statements. Such statements are qualified in their entirety by the inherent risks and uncertainties surrounding future expectations, including that the transactions contemplated herein are completed. Important factors that could cause actual results to differ materially from expectations include, among other things, general economic and market factors, competition, changes in government regulation. The cautionary statements qualify all forward-looking statements attributable to Electric Word and persons acting on its behalf. Unless otherwise stated, all forward-looking statements speak only as of the date of this press release and the parties have no obligation to update such statements.

Panmure Gordon (UK) Limited is authorised and regulated in the United Kingdom by The Financial Services Authority and is advising Electric Word and no-one else in connection with the Firm Placing and Open Offer and will not be responsible to any person other than Electric Word for providing the protections afforded to their clients or for advising any other person in relation to the Firm Placing and Open Offer.