Completion of demerger

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES OF AMERICA, CANADA, JAPAN OR AUSTRALIA OR ANY OTHER JURISDICTION WHERE TO DO SO WOULD CONSTITUTE A VIOLATION OF THE LAWS OF SUCH JURISDICTION

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION. THIS ANNOUNCEMENT IS NOT A PROSPECTUS BUT AN ADVERTISEMENT AND INVESTORS SHOULD NOT ACQUIRE ANY SHARES REFERRED TO IN THIS ANNOUNCEMENT EXCEPT ON THE BASIS OF THE INFORMATION CONTAINED IN THE PROSPECTUS PUBLISHED BY GOCOMPARE.COM GROUP PLC SOLELY IN CONNECTION WITH THE ADMISSION OF ITS SHARES TO TRADING ON THE MAIN MARKET FOR LISTED SECURITIES OF THE LONDON STOCK EXCHANGE ("ADMISSION").

Gocompare.com Group plc

3 November 2016

Completion of demerger

Gocompare.com Group plc ("Gocompare.com" or the "Group") is pleased to announce the completion of the demerger of Gocompare.com from esure Group plc.

The shares in Gocompare.com (ticker "GOCO") were admitted at 8:00 a.m. today to the premium segment of the Official List and to trading on the main market of the London Stock Exchange.

CREST accounts were credited with Gocompare.com shares at 8.00 a.m. today.

It is expected that Gocompare.com shareholders with holdings in certificated form will be sent share certificates in respect of their holdings of Gocompare.com shares by 10 November 2016.

Sir Peter Wood, Chairman of Gocompare.com Group plc, commented:

"The process of demerging Gocompare.com from esure Group has now been completed. Both businesses will benefit from being able to focus on their distinct strategies, with Gocompare.com as a leading UK price and product comparison website and esure Group as a leading UK provider of motor and home insurance".

Matthew Crummack, Chief Executive Officer of Gocompare.com Group plc, commented:

"This is an exciting moment for the whole team at Gocompare.com. We are looking to build on the positive momentum and growth created under esure Group's ownership - focusing and executing against our strategy and operating plan. Over time we want to accelerate our business growth, delighting our customers by making it easier to save money and time".

Total voting rights and capital

As of 3 November 2016:

i. Gocompare.com's issued share capital consists of 417,914,699 ordinary shares of £0.0002 each and all of these shares carry voting rights of one vote per share;

ii. Gocompare.com does not hold any shares in treasury; and

iii. The above figure of 417,914,699 may be used by shareholders (and others with notification obligations) as the denominator for the calculation by which they will determine if they are required to notify their interest in, or change to their interest in, Gocompare.com under the FCA's Disclosure Guidance and Transparency Rules.

For further information:

Cautionary statements

This announcement does not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in any jurisdiction nor shall it (or any part of it) or the fact of its distribution, form the basis of, or be relied on in connection with, any contract therefor.

The shares of Gocompare.com have not been, and will not be, registered under the US Securities Act of 1933, as amended (the "US Securities Act"), and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the US Securities Act.

No offer of shares of Gocompare.com will be made as part of the demerger and the prospectus published by Gocompare.com has been issued solely in connection with Admission.

Deutsche Bank AG, London Branch ("Deutsche Bank") is acting as sponsor and financial adviser to esure and Gocompare.com. Deutsche Bank and its affiliates expressly disclaim any obligation or undertaking to update, review or revise any forward looking statement contained in this announcement whether as a result of new information, future developments or otherwise. Deutsche Bank AG is authorised under German banking law (competent authority: European Central Bank) and, in the United Kingdom, by the PRA. It is subject to supervision by the European Central Bank and by BaFin, Germany's Federal Financial Supervisory Authority, and is subject to limited regulation in the United Kingdom by the PRA and FCA. In connection with Admission and the demerger, Deutsche Bank is acting through its London branch. Deutsche Bank is acting exclusively for esure and Gocompare.com and no one else in connection with the transaction and they will not regard any other person as their respective clients in relation to Admission or the demerger and will not be responsible to anyone other than esure and Gocompare.com for providing the protections afforded to their respective clients, nor for providing advice in relation to the transaction, the contents of this announcement or any transaction, arrangement or other matter referred to herein.

Certain statements made in this announcement are forward-looking statements. Such statements are based on current expectations and assumptions and are subject to a number of known and unknown risks and uncertainties that may cause actual results, performance or achievements of the Group or industry results to differ materially from any future events, results, performance or achievements expressed or implied by such forward-looking statements. Persons receiving this announcement should not place undue reliance on any forward-looking statements. Unless otherwise required by applicable law, regulation or accounting standard, esure disclaims any obligation or undertaking to update or revise any forward-looking statements, whether as a result of new information, future developments or otherwise.