Completion of Betdaq acquisition

LADBROKES COMPLETES ACQUISITION OF

BETDAQ BETTING EXCHANGE

Further to the announcement made on 24 January 2013, Ladbrokes plc ("THE COMPANY") has completed the acquisition from TBH Limited ("TBH") of Global Betting Exchange Alderney Limited ("GBEA"), the operator of the Betdaq exchange business, and a 10% stake in TBH Guernsey Limited ("TBHG"), the technology provider to GBEA, with a call option to acquire the remaining shares in TBHG after four years.

6,952,405 ordinary shares of 28⅓ pence each in THE COMPANY have been allotted to TBH as part consideration for the acquisition of GBEA. Application has been made to the UK Listing Authority and the London Stock Exchange for these shares to be listed on the Official List maintained by the UK Listing Authority and to be admitted to trading on the London Stock Exchange. These shares shall rank equally with the existing issued shares of the company. Dealings are expected to commence on 4 March 2013.