Completion of Accelerated Bookbuild

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION INTO OR IN THE UNITED STATES, CANADA, AUSTRALIA OR JAPAN

Cupid plc

(the "Company" or "Cupid")

COMPLETION OF ACCELERATED BOOKBUILD

Further to the earlier announcement, Cupid announces that it has been advised by Max Polyakov, consultant and former Director of the Company, and Bill Dobbie, Chief Executive Officer, that each has sold 6 million ordinary shares in the Company of 2.5p each ("Shares"), aggregating to 12 million Shares, representing approximately 14.8 per cent of the issued share capital of Cupid. The Shares were placed at a price of 180 pence per Share. The Shares held by Mr Polyakov are held through Opalta Limited ("Opalta").

The Shares were sold to institutional investors in a placing managed by Peel Hunt, acting as sole broker.

Following these disposals, Max Polyakov, through Opalta, holds 12,569,208 Shares and Bill Dobbie holds 13,811,053 Shares, representing respectively 15.5% and 17.0% of the issued share capital of the Company.

Max Polyakov (and his associated persons) is, save in respect of certain exceptional circumstances, subject to a hard lock-in, prohibiting the sale of his Shares until 30 June 2013 and thereafter subject to an orderly market arrangement until 30 June 2014 such that any disposals of Shares must be made through the Company's broker from time to time and otherwise with the consent of the Company and its broker.

For further information please contact:

Peel Hunt LLP is acting on the Placing and will not be responsible to anyone other than its client for providing the protections afforded to its clients, nor for providing advice in relation to the Placing, the contents of this announcement, or any transaction or arrangement referred to herein.

This announcement is for information purposes only and does not constitute or form part of an offer or invitation to acquire or dispose of any securities of Cupid, or constitute a solicitation of any offer to purchase or subscribe for securities in any jurisdiction, including the United States, Canada, Australia or Japan. Cupid's shares have not been, and will not be, registered under the United States Securities Act of 1933, as amended, or under the securities legislation of any state of the United States and may not be offered or sold in the United States absent registration or an exemption from registration.

Cupid's shares may not, directly or indirectly, be offered or sold within the United States, Canada, Australia or Japan or offered or sold to a resident of Canada, Australia or Japan. No public offering of securities is being made in the United States.

This announcement is not for publication or distribution to persons in the United States of America, its territories or possessions or to any US person (within the meaning of Regulation S under the US Securities Act of 1933, as amended). Neither this announcement nor any copy of it may be taken or transmitted into Australia, Canada or Japan or to Canadian persons or to any securities analyst or other person in any of those jurisdictions. Any failure to comply with this restriction may constitute a violation of United States, Australian, Canadian or Japanese securities law. The distribution of this announcement in certain other jurisdictions may be restricted by law and persons into whose possession this announcement comes should inform themselves about, and observe, any such restrictions.

This announcement and any offer of securities to which it relates are only addressed to and directed at persons who are (1) qualified investors within the meaning of directive 2003/71/ec and any relevant implementing measures (the prospectus directive) and (2) who have professional experience in matters relating to investments who fall within article 19(1) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or are persons falling within article 49(2)(a) to (d) ("High Net Worth Companies, Unincorporated Associations, etc") of the Order (all such persons together being referred to as "relevant persons"). The information regarding the Placing set out in this announcement must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this announcement relates is available only to relevant persons and will be engaged in only with relevant persons.