Communisis selects ExactTarget

28 September 2010

Communisis plc

("Communisis")

Communisis selects ExactTarget to power marketing campaigns

Collaboration will deliver personalised interactive marketing messages through email and online media

Leading marketing services provider Communisis plc (LSE: CMS) announced today it has selected ExactTarget to power interactive marketing messages for its customers. ExactTarget's software will enable Communisis to increase its market share in the emerging range of online marketing channels and deliver the most accurate and comprehensive online marketing communications solution available on the market.

The expertise offered by ExactTarget, recognised as a leading global email marketing services provider, will enable Communisis to add important scale to its existing email marketing capabilities. The combination of insight available through vast data sources coupled with a full range of multichannel output capabilities will enable sophisticated personalisation and delivery of campaigns.

Through its relationship with ExactTarget, Communisis will develop a differentiated offering to the market and its customers, taking a fresh approach to targeted marketing. Through the combination of Communisis's data, analytics and composition skills with ExactTarget's email marketing technology and solutions, Communisis will create an agile marketing platform to deliver relevant communications through the right channel based on real customer intelligence, quickly and cost effectively.

Andy Blundell, Chief Executive at Communisis commented: "ExactTarget's software provides Communisis with the ability to take our email and online capabilities to the next level and beyond. Communisis has taken a lead in the area of personalised customer communication and now, in the online space, we will be first to market with an offering that will add huge value to both existing and prospective clients. We are confident that a service of this level of sophistication is not currently available anywhere else in the UK. Analysts forecast that the UK market for email marketing platforms and services was around £290m in 2009, is growing at around 15% per annum and will be in excess of £500m by 2013."

Nigel Arthur, Managing Director at ExactTarget added: "ExactTarget's sophisticated interactive marketing platform provides Communisis with a web-based solution to automate the delivery of targeted email marketing that resonates with prospective and existing clients."

For more information please contact:

FD 020 7831 3113

James Melville-Ross / Ed Bridges / Matt Dixon / Nicola Biles

Brewin Dolphin 0845 213 1000

Richard Jones / Sean Wyndham-Quin

Notes to editors

About Communisis

Communisis is a UK leading marketing services provider, specialising in helping customers make their communications processes more profitable. It helps to reduce costs and improve the effectiveness of the whole business process of customer communications.

Through its proven experience and scale, it works with clients to transform their customer communications processes by enhancing and deploying customer data; providing technology to automate and streamline workflows; and have world-class production capabilities that can output via print and electronic channels.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and interactive marketing solutions. The company's software as a service technology provides organisations a single platform to connect with customers via email, SMS text messaging, voice messaging, social media and landing pages. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organisations around the world including Expedia.com, Aurora Fashions, Papa John's, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air. For more information, visit www.exacttarget.co.uk.

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