Commencement of additional acceptance period

NOT FOR PUBLICATION, RELEASE OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, INTO OR FROM ANY JURISDICTION IN WHICH IT WOULD BE UNLAWFUL TO DO SO

British Sky Broadcasting Group plc

20 OCTOBER 2014

COMMENCEMENT OF ADDITIONAL ACCEPTANCE PERIOD

Following the expiry of the initial acceptance period of the public takeover offer to the shareholders of Sky Deutschland on 15 October 2014 and the offer becoming unconditional, there will now be an additional acceptance period in accordance with German law. The remaining Sky Deutschland shareholders are therefore invited to tender their shares from 21 October until 3 November 2014 (24:00 hrs (Local Time Frankfurt am Main)).

The combination of the acceptances received during the initial acceptance period and the stake to be sold by 21st Century Fox will result in BSkyB acquiring a minimum of 68.79% of the total share capital of Sky Deutschland (on a fully diluted basis).

Further information is available at www.tvinformationupdate.com.

Enquiries

Analysts/ Investors:

Ed Steel Phone: +44 (0) 20 7032 2093

Email: [email protected]

Press:

Eleanor Mills Phone: +44 (0) 20 7032 6615

Email: [email protected]

Sebastian Krämer-Bach Phone: +49 (0) 69 92 18 74 53

Email: [email protected]