Co-Investment Plan

British Sky Broadcasting Group plc

(the "Company")

Purchase and Sale of ordinary shares and matching award under the Co-Investment Plan.

On 28 August 2012, pursuant to the Company's Co-Investment Plan (the "Plan"), Jeremy Darroch, Chief Executive, and Andrew Griffith, Chief Financial Officer, each elected to invest their maximum entitlement to purchase ordinary shares in theCompany ("shares"). As a result Jeremy Darroch has purchased 58,518 shares and Andrew Griffith has purchased 26,919 shares in the Company at a price of 761.61 pence per share.

Under the terms of the Plan, Jeremy Darroch and Andrew Griffith have received an award of up to a maximum of 184,149 and 84,713 matching shares respectively, at a nil cost per share, in relation to the above shares that they have purchased under the Plan. These awards will vest on 28 August 2015, dependent upon the achievement of a target level of growth in the Company's earnings per share in the three year period to 30 June 2015.

Furthermore, on 28 August 2012 awards made in 2009 under the Plan of 204,425 and 75,506 matching shares vested to Jeremy Darroch and Andrew Griffith respectively, following the plan exceeding its target growth in earnings per share for the period ended 30 June 2012. Subsequently, following the vesting of these shares Andrew Griffith sold 75,506 shares at a price of 761.61pence per share.

Following these transactions, Jeremy Darroch holds a total of 354,675 shares and Andrew Griffith holds a total of 114,452 shares in the Company.