Co-Investment Plan Purchases and Award

British Sky Broadcasting Group plc (the “Company”)

On 30 August 2011, pursuant to the Company's Co-Investment Plan (the "Plan"), Jeremy Darroch, Chief Executive, and Andrew Griffith, Chief Financial Officer, each elected to invest their maximum entitlement to purchase ordinary shares in the Company ("shares"),an investment equivalent to 100% and 75% of their 2010/11 salaries respectively. As a result Jeremy Darroch has purchased 66,011 shares and Andrew Griffith has purchased 30,440 shares in the Company at a price of 641.22 pence per share.

Under the terms of the Plan, Jeremy Darroch and Andrew Griffith have received an award of up to a maximum of 207,729 and 95,793 matching shares respectively, at a nil cost per share, in relation to the above shares that they have purchased under the Plan. These awards will vest on 30 August 2014, dependent upon the achievement of a target level of growth in the Company's earnings per share in the three year period to 30 June 2014.

Following these purchases Jeremy Darroch holds a total of 296,057 shares and Andrew Griffith holds a total of 87,533 shares in the Company.