20th Apr 2006 07:01
Provexis PLC20 April 2006 PROVEXIS PLC ("Provexis" or the "Company") Change to current Sirco Listings Provexis, the nutraceutical company that develops scientifically-provenfunctional and medical foods, announces that J Sainsbury will de-list SircoTMfrom 17 May 2006. In a quarterly range review, the retailer announced a wide-rangingrationalisation of chilled juice brands, encompassing both established brandsand some newer products, including Sirco(TM). This decision by J Sainsbury has no impact on our distribution agreements withTesco and Waitrose and Sirco(TM)continues to see an increasing rate of sale inboth the 550 Tesco stores and 120 Waitrose stores in which the product is sold.Furthermore, the Company is in discussions with other major multiple and highstreet retailers to extend distribution of the existing one litre product andalso the forthcoming 250ml single-serving pack. Commenting on the news, Dr Stephen Franklin said: "Naturally we are frustrated to lose a customer in the early stages of launch,whilst we are establishing the brand with consumers via our national marketingcampaign. However, we understand that this decision has been made by J Sainsburyas a result of the significant rationalisation of its juice category. Ourremaining customer base is extensive and we are increasing the rate of sale atthese stores. In addition, we are progressing discussions with other retailersin order to increase our distribution within the multiple grocer and healthchannels." For further information please contact: Provexis plcDr Stephen Franklin 020 8392 6631 Bell Pottinger Corporate & FinancialEmma Kent/Victoria Geoghegan 020 7861 3232 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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