Change of Significant Shareholding

PURECIRCLE LIMITED

("PureCircle" or "the Company")

Change of Significant Shareholding

PureCircle (LSE: PURE), the world's leading supplier and marketer of high purity stevia products has today been notified by its significant shareholder, Asian Investment Management Services ("AIMS") and its related parties, that following recent acquisitions they currently hold 15,969,229 shares in PureCircle. As a result, the interest of AIMS and its related parties has increased to 10.3%.

The details of the share purchases made since the last notification are shown below:

Date Number of shares purchased Purchase price

17 June, 2011 300,000   GBP0.8256

20 June, 2011 200,000   GBP0.8294

14 July, 2011 125,000 GBP1.135

20 July, 2011 250,000 GBP1.12

20 July, 2011 350,000 GBP1.1283

27 July, 2011 100,000 GBP1.11

26 August, 2011 200,000 GBP0.8137

16 September, 2011 300,000 GBP0.8154