Change of Name

B.S.D. Crown Ltd (Formerly: Emblaze ltd) (LSE:BSD) (the "Company") Change of Name Tel Aviv, 12 August 2014 Further to yesterday's announcements in relation to the Company's change ofname, the Company is pleased to confirm that its change of name to B.S.D. CrownLtd has now become effective on the London Stock Exchange. Accordingly, theCompany's TIDM (ticker symbol) has also changed to BSD. For the avoidance of doubt all future correspondence will be under the nameB.S.D. Crown Ltd. Enquiries:

Eyal Merdler, CFO: [email protected]