Change of Adviser

YouGov plc

10 October 2011

YouGov plc

Change of adviser

YouGov plc (the "Company"), the international online market research agency, today announces that it has appointed Numis Securities Limited "(Numis") as nominated adviser to the Company. Numis will remain as broker and financial adviser to the Company.

Enquiries:

YouGov plc Tel: 020 7012 6000

Stephan Shakespeare

Alan Newman

Numis Securities Limited Tel: 020 7260 1000

Nick Westlake (nominated adviser)

James Serjeant (corporate broker)

FTI Consulting Tel: 020 7831 3113

Charles Palmer

Jon Snowball