Change in name of Nominated Adviser

8th June 2010

Phorm, Inc. ('Phorm' or 'the Company')

Change in name of Nominated Adviser

Phorm (AIM: PHRM and PHRX), the internet personalisation technology company, today announces that the Company's Nominated Adviser has undertaken a change of name from Canaccord Adams Limited to Canaccord Genuity Limited following the acquisition by its parent company, Canaccord Financial Inc., of Genuity Capital Markets, the leading independent advisory and restructuring firm in Canada.

Enquiries:

Phorm, Inc

Sarah Simon (analysts & investors) +44 20 7297 2433

Alex Laity (media) +44 20 7297 2710

Citigate Dewe Rogerson +44 20 7638 9571

Justin Griffiths

Simon Rigby

Canaccord Genuity Limited +44 20 7050 6500

(Nominated Adviser)

Mark Williams

Andrew Chubb