6th Sep 2005 07:03
PartyGaming Plc06 September 2005 6 September 2005 PartyGaming and Cellectivity Launch Starluck Casino Mobile PartyGaming Plc ("PartyGaming"), the world's leading online gaming company,today took a first step towards extending its range of distribution channels toinclude mobile telephony by launching its first gaming product using wirelesstechnology. Developed together with Cellectivity Ltd, a leader in the development anddistribution of mobile e-commerce applications, PartyGaming has launchedStarluck Casino Mobile - a JavaTM application which will transfer the fullcustomer experience and excitement of StarluckCasino.com from the web to mobilephones. By texting 'CASINO' to 60602 new and existing users in the UK can downloadStarluck Casino Mobile to their phones in a matter of minutes and then playtheir favorite casino games wherever a mobile phone can be used. ExistingStarluck customers can use their existing online accounts while new customerscan create an account directly from their mobile phones. As easy as theapplication is to use, strict safeguards are in place to ensure that all playersaccessing the casino product are over 18 years old. In this first version of Starluck Casino Mobile, users will be able to playEuropean Roulette and "Golden Gopher" slot machines either for cash or just forfun. Mobile versions of other games in development with Cellectivity, includingthe world's number one poker site, PartyPoker.com, are planned to be released inthe near future. Vikrant Bhargava, PartyGaming's Marketing Director said: "PartyGaming is delighted to have taken this first step towards exploiting thisexciting new channel for its gaming products. Offering our games through mobilenetworks provides our customers with the freedom to play their favourite casinogames whenever and wherever they want. Cellectivity was a natural choice forPartyGaming given their technical expertise, keen understanding of the gamingand betting markets, and their ability to deliver the excitement of our productsover the mobile phone." Eithan Ephrati, founder and chairman of Cellectivity said: "The Cellectivity team is excited to see the launch of Starluck Casino Mobilewith market leader PartyGaming. Our goal is to work with forward thinkingpartners from the online world to help them quickly and easily extend theirofferings to both new and existing customers over the mobile channel. The newgeneration of handsets, more powerful communication technologies and hugesuccess of the telemedia model - where customers can download content to theirphones - all promise success for this partnership." Contacts: PartyGaming Plc +44 (0)20 7337 0100Peter Reynolds, Director of Investor Relations Financial Dynamics +44 (0)20 7831 3113Edward Bridges / Juliet Clarke Cellectivity +44 (0)207 424 7200Pablo Graiver, VP, Director Marketing About PartyGaming Founded in 1997, PartyGaming Plc is the world's leading online gaming companyand owns and operates PartyPoker.com, the world's largest online poker room.Other online gaming activities include casino, principally throughStarluckCasino.com and also online bingo through PartyBingo.com. Since 30 June 2005, PartyGaming Plc has been listed on The London Stock Exchangeunder the ticker: PRTY. In the year to 31 December 2004, the Group had revenuesof $601.6m and generated earnings before interest, depreciation and amortisationof $387.8m and profit before tax of $371.7m. Regulated and licensed by the Government of Gibraltar, the Group has over 1,200employees located in the head office and operations centre in Gibraltar, abusiness process outsourcing operation in Hyderabad, India and a marketingservices subsidiary in London. The Group has customers in over 170 countries. PartyPoker.com hosted over one billion hands of poker in 2004 and supports up to80,000 people playing online at any one time. About Cellectivity Ltd. Founded in 2001 and based in London, Cellectivity Ltd. specialises in thedevelopment and marketing of mobile solutions for online merchants. Unlike anyother company in the field, Cellectivity can create and maintain fully-operativegateways between e-merchants' websites and mobile phones without integratinginto the back-end systems of its partners. Cellectivity has agreements with thefour main mobile operators in the UK and has developed and distributedapplications for the mobile betting, dating, ticketing, travel, shopping andgaming industries. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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