Capital Markets Day and H1 Performance Update

Ladbrokes plc

28th June 2012

Ladbrokes plc capital markets day and H1 performance update

Ladbrokes management will be running a capital markets update session for analysts and investors today at 1pm. The update will focus on the operational delivery across all Ladbrokes' customer channels.

 Presentations will demonstrate the progress made in;

·; Understanding the customer

·; The development of core IT architecture

·; Pricing, trading and liability management

·; Differentiation through product and delivery

·; Digital marketing and;

·; The retail growth agenda

Ladbrokes is due to report on results for the 6 months to 30th June in an interim statement on 2nd August. In advance of that, Chief Executive Richard Glynn will comment at today's meeting as follows:

The investment in technology, digital capability and marketing has continued as scheduled in H1 with costs overall in line with plan. As stated previously, we anticipated that the phasing of our investment programme, increased marketing expenditure, planned operational losses associated with new international licences and the withdrawal from certain international markets would result in a decline in Digital profits year over year.

This decline has however been exacerbated primarily by a poor sportsbook margin in Q2 and by delays in the delivery of technology projects leading to lower than expected revenue in Q2. As a result we now expect Digital profits in H1 to be down further than anticipated at around half that delivered in H1 2011.

Despite this due to outperformance, particularly in the Retail businesses we expect to meet market expectations for H1 and remain confident that ongoing development of the Digital business will enable us to grow Digital profits in 2013 and beyond.

Enquiries:

Press Ciaran O'Brien - Director of Corporate Affairs 07976 180 173

Investors Matt Sharff - Head of Investor Relations 07854 184 808