bwin Signs Juventus as New Digital Partner

July 12th 2013bwin signs Juventus as new digital partner

bwin.party and Juventus have today announced a new strategic partnership which sees the bwin brand become the official online gaming and betting partner of the Italian footballing giant.

The partnership with the Serie A Champions, which runs for three seasons, will boost the profile of the bwin brand in Italy, Europe's third largest real money gaming market and reinforces bwin's position as Europe's leading sports betting brand in football.

The sponsorship package positions bwin at the centre of the promotional activities of Italy's most successful club and includes a series of initiatives dedicated to the fans, totally integrated in the digital and social Juventus platform along with the development of on and off-line co-branding activities, stadium branding and access to players for marketing campaigns.

With the new digital partnership, Juventus becomes the latest member of Europe's football royalty to join forces with bwin, a group of partners which already includes Manchester United, Real Madrid and Bayern Munich. These sponsorships offer bwin customers unparalleled football experiences, which in the past year have included the opportunity for fans to play at Old Trafford; go backstage at the Bernabeu; and fly with the Bayern Munich squad to a Champions' League fixture.

The Juventus partnership reflects an evolution in bwin.party's sponsorship strategy with an increased focus on social media and social gaming, online and mobile integration, as well as exploiting the Group's extensive content and media rights catalogue. The 2013-14 season is set to see the addition of more teams, details will be announced in the coming weeks.

To celebrate today's announcement, bwin has created a unique raffle named 'Estate bianconera' (literally 'black and white Summer'). From 12 July to 18 August, fans will have the chance to win two season tickets to all of Juventus' 2013-14 home games, as the club bids for a third consecutive league title. To take part, all fans need to do is place a €10 'yes forecast' to the question "Will Juventus complete the double by winning the Serie A League and Coppa Italia Championship in 2013-2014?" from a new or existing bwin account on www.bwin.it/juventus.

Welcoming the deal, Norbert Teufelberger, bwin.party's CEO said:

"We are proud to be partnering with Juventus, one of the world's most successful and renowned clubs. Working with the greatest names in football is all part of our strategy to offer customers a premium gaming experience with great and unique content."

Giuseppe Marotta, Juventus CEO added:"This new partnership is a part of the internationalisation strategy that Juventus started. Being together with other top football teams in Europe makes us very proud and encourages us to continue our work with more and more passion."

Contacts:

bwin.party digital entertainment plc

InvestorsPeter Reynolds  +44 (0) 20 7337 0100

MediaJohn Shepherd +44 (0) 20 7337 0100

Press office bwin ItaliaErika Del Largo +39 02 43913000

Juventus Football Club

Press Office:

Gabriella Ravizzotti +39 011 6563436

About bwin.party

bwin.party digital entertainment plc (LSE: BPTY), the global online gaming company was formed from the merger of bwin Interactive Entertainment AG and PartyGaming Plc on 31 March 2011. Incorporated, licensed and regulated in Gibraltar, the Group also has licences in France, Italy, Belgium Spain. Schleswig-Holstein in Germany and Denmark. With offices in Europe, India, Israel and the US, the Group generated total pro forma revenue in 2012 of €801.6m and pro forma Clean EBITDA of €164.9m. bwin.party commands leading market positions in each of its four key product verticals: sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, PartyPoker, PartyCasinoand Foxy Bingo.

In addition to Juventus, bwin's sponsorship portfolio includes digital partnerships with Manchester United, Real Madrid and Bayern Munich as well as sponsorships of MotoGP and of basketball, through our long-standing relationships with Euroleague and FIBA, the world governing body.

The Group's scale, technology and strong portfolio of games collectively differentiate its customer offer from those of its competitors. bwin.party is a constituent member of the FTSE 250 Index and the FTSE4Good Index Series, which identifies companies that meet globally recognised corporate responsibility standards. For more information about bwin.party, visit: www.bwinparty.com