Bond Issue

NOT FOR DISTRIBUTION IN OR INTO OR TO ANY PERSON LOCATED OR RESIDENT IN THE UNITED STATES, ITS TERRITORIES AND POSSESSIONS (INCLUDING PUERTO RICO, THE U.S. VIRGIN ISLANDS, GUAM, AMERICAN SAMOA, WAKE ISLAND AND THE NORTHERN MARIANA ISLANDS), ANY STATE OF THE UNITED STATES OR THE DISTRICT OF COLUMBIA OR TO ANY U.S. PERSON.

Bond Issue

British Sky Broadcasting Group plc (the "Issuer") announces a private placement with institutional investors to raise gross proceeds of approximately U.S.$ 796,528,000 from the issuance of guaranteed notes (the "Notes"). The Notes will be issued by the Issuer and will be guaranteed by British Sky Broadcasting Limited, BSkyB Finance UK plc, Sky In-Home Service Limited and Sky Subscribers Services Limited. The Notes to be issued consist of U.S.$ 800,000,000 aggregate principal amount of Notes paying 3.125 % interest and maturing on 26 November 2022. It is expected that the net proceeds of the offering will be used for general corporate purposes, for the refinancing of existing debt and/or to extend the maturity profile of the Issuer's group debt. In addition, the net proceeds of the offering may be used for acquisitions of businesses and/or assets in support of the Issuer's strategy. The offering is expected to close on or about 26 November 2012.

The securities referred to in this document have not been, and will not be, registered under the U.S. Securities Act of 1933 (the "Securities Act"), or under the securities legislation of any state of the United States, and may not be offered or sold in the United States, other than pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. The Issuer does not presently intend to make a public offer of securities in the United States or to register any securities under the Securities Act.

This news release does not constitute an offer to sell or the solicitation of an offer to buy the Notes. Any offer of the Notes will be made only by means of a private offering memorandum, by way of listing particulars. It is intended that listing particulars in respect of the Notes will shortly be filed with the UK Listing Authority and will be made available to the public in printed form at the registered office of the Issuer (as set out below), at the offices in London of each of the initial purchasers of the Notes and at the offices of the paying agent in London.

Two copies of the listing particulars will shortly be filed with the Financial Services Authority and the listing particulars will thereafter be viewable on the website of the National Storage Mechanism operated by the UK Listing Authority.

Stabilisation/FSA

Address of Issuer

British Sky Broadcasting Group plc

Grant Way

Isleworth

Middlesex TW7 5QD

Enquiries:

Analysts/Investors:

Tanya Richards 020 7032 3019

Simon Morley 020 7032 4205

Francesca Pierce 020 7032 3337

Press:

Alice Macandrew 020 7705 3000

END