Board Changes

6 January 2014

Conviviality Retail Plc

("Conviviality" or "the Company")

Board Changes

Conviviality Retail Plc (AIM: CVR), the UK's largest franchised off-licence chain, which listed on AIM on 31 July 2013, announces changes to the Board as follows.

Chairman

David Adams, who is currently a Non-Executive Director of Conviviality, will be appointed as Chairman to replace Roger Pedder with effect from 31 January 2014. David has been a valuable addition to the Board since his appointment in July 2013 and brings significant experience to the role, having acted as Chairman of a number of high profile listed companies in the past.

Roger Pedder has notified the Board of his wish to resign as Chairman of the Board and as a Director of the Company with effect from 31 January 2014. The Board would like to thank Roger for his contribution over the past eight years, and wish him well for the future.

Non-Executive Directors

The Company also announces the appointment of two new Non-Executive Directors with effect from 31 January 2014, Martin Newman and Steve Wilson.

Martin Newman is an experienced retail professional who is regarded as a thought leader in eCommerce and multi-channel retail, and has been named in Retail Week's etail power list for the last four years. Martin has over 25 years of experience in multi channel retail and has worked with Harrods, Burberry, Intersport and Ted Baker among other large retailers. Martin is CEO of Practicology Limited, a leading independent eCommerce consultancy that has relationships with a number of household names in the retail sector.

Martin will chair the Company's Remuneration Committee.

Steve Wilson is a fellow of the Institute of Chartered Accountants and is Group Finance Director of Headlam Group plc. Steve has significant public company experience, having been on the board of Headlam Group plc since 1991 and having served on the board of Synergy Health Plc for eight years between 2002 and 2010. Steve will bring additional financial expertise and experience of the equity markets to the Board.

Steve will chair the Company's Audit Committee.

Diana Hunter, Chief Executive of Conviviality commented:

"I would like to take this opportunity to thank Roger for his stewardship of the business over the past eight years and wish him all the best. I would also like to welcome both Martin and Steve to the Board, who along with David as Chairman will work with me to shape Conviviality for the future. "

Martin David Newman, 47, has held the following directorships and/or partnerships in the last five years:

Current:

Practicology Limited

Stephen Graham Wilson, 59, has held the following directorships and/or partnerships in the last five years:

Current:

Headlam Group Plc

Headlam (European) Limited

HFD Limited

Headlam Group Pension Trustees Limited

MCD Group Limited

Previous:

Synergy Health Plc

Gorsey Eight Limited

Gorsey Nine Limited

Gorsey Ten Limited

On 9 February 2000, Martin Newman was appointed a director of FXI Group Limited, a company which was incorporated on that same date. On 21 August 2001 the company went into compulsory liquidation and was dissolved on 5 April 2004.

There is no further information on either Martin Newman or Steve Wilson required to be disclosed under Schedule Two, paragraph (g) (i)-(viii) of the AIM Rules for Companies.