Board Appointments

9 May 2016

Conviviality Plc

("Conviviality", the "Company" or the "Group")

Board Appointments

Conviviality Plc (AIM: CVR), the UK's leading independent alcohol wholesaler serving consumers through the on-trade and through its franchise retail estate, is pleased to announce the appointment of Jennifer Laing to the Board as a Non-Executive Director. The Company also announces that Mark Aylwin is joining the Board as Managing Director Conviviality Direct. Both of these appointments are with immediate effect.

Jennifer brings extensive brand and marketing expertise to the Board, having spent over 30 years in the advertising industry. She is currently Non-Executive Director and Chairman of the Remuneration Committee of Premier Foods plc, where she has been for four years. Jennifer retired from the Board of InterContinental Hotels Group plc on 6 May 2016, where she was a Non-Executive Director for 10 years. She has recently become a Trustee of the IHG Foundation, an independent charity that works to set the foundations for stronger, healthier, more prosperous communities around the world.

Jennifer spent 16 years with Saatchi & Saatchi, most recently as Chief Executive Officer and Chairman of North America and prior to this, was Chairman of the London office. She is a fellow of the Marketing Society and the Institute of Practitioners in Advertising and was, until May 2014, a Non-Executive Director of Hudson Global Inc.

Mark joined the Group in January 2016 as Managing Director of Matthew Clark, having worked in the food and drinks industry for over 35 years, holding senior positions with a range of organisations including Booker Group Plc, Blueheath Plc, Safeway Plc and Musgrave Group. The Directors believe that Mark has been instrumental in helping the Group realise benefits from the Matthew Clark acquisition and it is anticipated that he will continue this work as we complete the acquisition of Bibendum PLB, which is conditional on the Company's general meeting on 19 May 2016, as announced on 3 May 2016.

David Adams, Chairman of Conviviality, said:

"I am delighted to welcome Jennifer to our Board as Non-Executive Director. Jennifer's in-depth knowledge of branding, marketing and advertising, as well as her experience on the board of a global hotel group with a large franchisee base, further diversifies the Board's skill-set. We look forward to her insight as we continue to grow both our franchisee network and our on-trade business, and become a more valuable partner to our suppliers in promoting their brands across the UK.

"I am also pleased that Mark is joining the Board as Managing Director Conviviality Direct. Mark has been a great addition to the management team since he joined Conviviality in January 2016 and I look forward to continuing to benefit from his experience as the Group develops."

Enquiries:

Additional information in connection with the appointment of Jennifer Laing:

The following additional information is disclosed pursuant to Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies.

Jennifer Charlina Ellsworth Laing (previously named Jennifer Charlina Ellsworth Henderson), aged 69, holds or has held in the past 5 years the following directorships and partnerships:

There is no further information to be disclosed in connection with Jennifer Laing pursuant to Rule 17 or Schedule Two paragraph (g) of the AIM Rules for Companies.

Additional information in connection with the appointment of Mark Aylwin:

The following additional information is disclosed pursuant to Rule 17 and Schedule Two paragraph (g) of the AIM Rules for Companies.

Mark Terence Aylwin, aged 52, holds or has held in the past 5 years the following directorships and partnerships:

Mark is interested in options over 60,000 ordinary shares of £0.0002 each in the capital of the Company ("Ordinary Shares") with an exercise price of £0.01 per Ordinary Share. These options are exercisable from 4 January 2017 to 3 January 2026 and were granted on 4 January 2016 as part of the Company's incentive arrangements. In addition, Mark has conditionally subscribed for 73,170 Ordinary Shares in the placing announced by the Company on 3 May 2016, representing approximately 0.05 per cent. of the Company's current issued share capital.

There is no further information to be disclosed in connection with Mark Aylwin pursuant to Rule 17 or Schedule Two paragraph (g) of the AIM Rules for Companies.