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Board Appointment

25th Apr 2005 07:00

Cello Group plc25 April 2005 Cello appoints Allan Rich as a Non-Executive Director Cello Group plc, the UK marketing services group, has appointed Allan Rich as aNon-Executive Director with effect from 1 June 2005. Mr Rich, age 62, was theExecutive Group Chairman of Mediacom UK, the largest UK media planning andbuying agency and Vice Chairman of Mediacom's Europeon operations beforeretiring in 2003. Kevin Steeds, Cello Chairman, said; "Allan brings with him more than 40 years experience in the media andadvertising industries with an exceptional track record of creating and growingbusinesses. We welcome Allan's knowledge and expertise and I am sure he willmake a significant contribution to our growth plans." Allan Rich commented; "I'm very much looking forward to joining Cello. Of all the many opportunitiespresented to me over the last few months Cello was the one that has most excitedme. It is a young, dynamic company at an early stage of its development. Ihave been an investor since the Group's inception and I am delighted that now Iwill be able to play a greater part in its future." Current directorships: Tile Kiln Residents Limited Previous directorships: Mediacom North Limited Directcom Limited Mediacom Group plc Mediacom Holdings Limited Mediacom UK Limited Outdoor Mediacom Limited Mediacom Scotland Limited Sponsorcom Limited Telebingo Limited The Media Business Limited The Poster Business Limited The Sponsorship Business Limited Direct Mediacom Limited Institute of Practitioners in Advertising (The). Allan Rich is the holder of 250,000 ordinary shares of 10p each in Cello Groupplc. Save as set out above, there is no further information to disclose in respect ofAllan Rich under paragraph (f) of schedule 2 to the AIM rules. 25 April 2005 Enquiries: Cello Group (www.cellogroup.co.uk) Kevin Steeds, Executive Chairman 020 7457 2020 Mark Scott, Chief ExecutiveCollege Hill Adrian Duffield/Clare Warren 020 7457 2815/2055 Notes to Editors:- (www.cellogroup.co.uk) Cello Group plc is a newly incorporated marketing services group which listed onAIM in November 2004 and comprises four businesses which operate in threedifferent niches of the marketing services sector: - market research, direct anddatabase marketing and brand advertising. Each share significant organic andacquisitive growth potential; blue chip client lists and a long track record ofclient loyalty, and experienced, high quality management teams. Market research • Insight is a specialist healthcare market research business employingsome 75 people with offices in central London and New Jersey. Its clientsinclude GlaxoSmithKline, Novartis, AstraZeneca, Shire Pharmaceuticals,NovoNordisk, Boehringer Ingleheim, Lundbeck, Pfizer, Roche and Merck, Sharp andDohme. Brand advertising • Leith is the largest and most successful advertising agency inScotland employing 60 people. The agency has been voted Scottish Agency of theYear for the last five years. Leith opened a London office in 2000 which hasgrown from a start-up to 25 people. Leith's major clients are Standard Life, IrnBru, Scottish Executive, Standard Life Bank, Hotpoint, Goodfellas Pizza andCarling. Direct marketing and database management • Target, based in Cheltenham, is the UK's leading direct marketingconsultancy specialising in the "not-for-profit" and charity sector. The agencyworks for five of the top 20 charities in the UK and employs some 80 people.Target has also expanded its offer to the "grey market", working for clientssuch as The National Trust, Saga Holidays and Which? Limited. Target'ssubsidiary, Talking Numbers, is a leading database management and analyticscompany. • Navigator Responsive Advertising is Scotland's number one directmarketing company employing 40 people and provides responsive communicationsolutions for a wide range of clients. Areas of expertise include strategicplanning, database marketing, customer relationship management and creativesolutions - utilising a wide range of media that includes direct mail, press,outdoor, radio, DRTV and electronic media. Navigator was a winner of eightindustry awards in 2004. This information is provided by RNS The company news service from the London Stock Exchange

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