Big Sofa expands to North America

Embargoed: 21 March 2017

Big Sofa Technologies Group plc

("Big Sofa" or the "Company")

Big Sofa expands to North America

Big Sofa (AIM: BST), a fast-growing provider of video analytics technology and services to brands and consumer insight agencies, is pleased to announce the opening of its US office in Philadelphia, PA. The Company's US hub is strategically located within easy reach of key existing and potential customers in the region including several large consumer insight agencies and consumer packaged goods companies.

The US office already has a staff of six, led by Steve Aukers, Big Sofa's US CEO and recent hires, Kevin Dermody, Chief Operations Officer and Sheri Lambert, Chief Growth Officer - both of whom will be central to the expansion of Big Sofa's North America operations.

Kevin has more than 25 years' experience as an entrepreneur garnering traction for businesses, developing strategic relationships and scaling companies, with a core focus on the market research sector - Big Sofa's key market. He has excellent relationships with such companies as S.C. Johnson, Nestle, Kellogg's and GSK. Sheri's experience includes senior roles at market research firms, Ipsos (an existing customer of Big Sofa) and Léger Marketing. Both senior hires are ideally placed to help Big Sofa deliver on its growth strategy.

Simon Lidington, Chief Executive Officer of Big Sofa, commented:

"Establishing a high quality North American presence was one of the key near-term goals of December's IPO as we look to take advantage of the growing demand for video and image based research in the biggest spending market.

I am delighted that we are now physically up and running in the US, with a growing team creating genuine momentum. We are already seeing a significant increase in our pipeline and are focused on converting these leads with the intention to grow Big Sofa into the leading provider of video analytics in North America."

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About Big Sofa Technologies Group plc

Big Sofa is a B2B technology business servicing the marketing and consumer insight industries with video analytics.

Our software platform collates, analyses and organises large volumes of raw/unstructured video content enabling companies to perform detailed and sophisticated consumer insight analysis; and make genuine use of their video content.

Until recently, video has been difficult and expensive to capture, upload, store, manage and analyse as a consumer insight tool. However, proliferation of smart phones has empowered consumers to speak directly to brands resulting in an evolution of consumer insight and data analytics techniques, with video emerging as a key platform in a massive $33 billion consumer research market.

Big Sofa's shares are admitted to trading on the London Stock Exchange's AIM market under the ticker BST.L.

To find out more, visit www.bigsofa.co.uk.

Follow us on twitter at @bigsofatech

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