Bidstack land new partnership with Suji Games

REACH ANNOUNCEMENT

27 August 2021 

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack land new partnership with Suji Games

Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is pleased to announce a new partnership with the independent Turkish developer Suji Games. The partnership will begin with the free-to-play simulation title Hyper Airways which boasts an impressive user base that will help to expand Bidstack's reach in the hyper-casual vertical.

Suji Games was founded in Istanbul, Turkey in 2017 by a team of passionate gamers and game developers with the aim of creating simple yet beautiful games. Suji put gamers at the heart of what they do and develop titles with their playing experience in mind.

Hyper Airways is an animated simulation game that has been downloaded more than 5m times and is available on both iOS and Android. The game puts the player in control of an aeroplane and its passengers as they fly through obstacles and take care of those onboard throughout the flight. The game is designed to be a relaxing departure for the player and is popular amongst male (30%) and female (70%) gamers. 

The new title will help to grow Bidstack's increasingly popular hyper-casual gaming vertical. According to Newzoo, in 2020 alone, the mobile game market generated revenues of $86.3 billion and hyper-casual games were at the forefront of rapid growth, reaching the top download positions around the globe1. According to Sensor Tower, in 2020 hyper-casual games represented almost a third of all mobile game downloads2. Many point to the simplicity of the gameplay as a key reason for this.

Bidstack's immersive in-game advertising solution will offer Suji an integrated advertising solution that will allow for integrated brand campaigns and will offer insights through reporting, data and analytics that can be utilised to drive user engagement, acquisition and retention.

Ibrahim Kaya, Co-Founder and Managing Director at Suji Games said "At first we had a lot of concerns about using the technology, but the Bidstack team were really helpful and responsive. Now it is one of the networks that we will keep adding to all of our inventory. If the placements are well designed and give a sense of a real life experience, it can boost the game's overall revenue stream and improve the life time value."

Antoine Jullemier, Head of Mobile Publishers at Bidstack said "We are excited to be working with Suji Games in building out our hyper-casual offering, which is in demand for both global and local brands. Our native in-game offering enhances the gaming experience whilst providing the publisher with a sustainable monetisation model which supports user retention."

Notes:

1. https://newzoo.com/insights/articles/hypercasual-mobile-games-introduced-millions-of-consumers-to-gaming-ultracasual-interview-crazylabs/

2. https://sensortower.com/blog/mobile-game-taxonomy-report-2021

-ENDS-

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About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side). 

About Suji GamesSuji Games is an independent game studio located in İstanbul, Turkey. It was founded by dedicated gamers (and game developers) from different disciplines to make simple yet exquisite games. As both gamers and game developers, Suji's highest priority is player experience. Their goal is to create engaging and unique experiences for players.