Bidstack Expands US Operation with CRO Hire

REACH ANNOUNCEMENT

20 September 2022

Bidstack Group Plc

("Bidstack" or the "Company")

Bidstack Expands US Operation with CRO Hire

Bidstack Group Plc (AIM: BIDS), the in-game advertising and video game monetisation platform, announces that, as part of the implementation of its announced US growth strategy, Jude O'Connor recently joined the Company from AdColony to lead the Group's expansion plans in the USA and to oversee the Group's global revenue strategy.

Jude's appointment focuses on recruiting professionals with significant experience in digital advertising and local US market knowledge.

As a proven leader in the advertising sector, Jude is tasked with overseeing global revenue and growth in the region, while leading the Bidstack team across sales, publishing, marketing and strategy. He will look to assist with rapidly scaling Bidstack's local teams and steer a go-to-market strategy centred on educating the US market on Bidstack's pioneering and revolutionary in-game technology.

With 20-years' experience in the technology sector, Jude joins Bidstack after more than seven years at AdColony, one of the world's largest mobile gaming monetisation platforms. During his AdColony tenure, he transformed the business into a two-time winner of AdWeek's Mobile Ad Network of the Year award before leading the company to a US$400 million exit in 2021. Prior to entering the gaming market, Jude worked at Yahoo and AOL.

Since Jude's appointment in August, the Group has identified and is in the process of making a number of additional hires.

James Draper, Founder and CEO of Bidstack, said:

"I'm really excited to welcome Jude to Bidstack. Jude has an enviable track record of establishing and scaling businesses in the gaming and AdTech space, and I look forward to working with him to help execute on our commercial vision in the US. Attracting talent of his calibre demonstrates the progress that Bidstack has made and our perceived standing in our industry."

Jude O'Connor, Chief Revenue Officer at Bidstack, said:

"I believe we're approaching an inflection point where brands are ready to be part of the immersive, multi-touchpoint experiences that gaming offers at scale. Bidstack has spearheaded the growth of native formats, and its tech enables the cleanest and smoothest native in-game experience available in the market. I'm always attracted by the potential to build a business, and I think Bidstack is primed to power the next phase and evolution of video game advertising across all platforms." 

-ENDS-

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About Bidstack

Bidstack is an advertising technology company which provides dynamic, targeted and automated native in-game advertising for the global video games industry across multiple platforms. Its proprietary technology is capable of inserting advertisements within video games. Bidstack's customers are games publishers and developers (on the supply side), and advertising agencies, brands and media-buying platforms (on the demand side).