9th Oct 2007 10:40
Playtech Limited09 October 2007 Playtech Ltd ("Playtech" or "the Company") bet365 move poker to Playtech Platform Playtech (AIM: PTEC), the designer, developer and licensor of software to theinternational online and land-based gaming industry, today announces it hassuccessfully integrated and migrated the online poker gaming activities ofHillside (Gibraltar) Ltd ("bet365") to the Playtech iPoker platform. bet365, a valued client of Playtech, recognised as one of the world's leadingonline gambling operators, is migrating its poker operations, after havingmigrated its casino products to Playtech in 2005. The long term contract with Playtech is for an initial term of 3 years and willalso cover the integration of all of bet365's poker, mobile and Asian P2P gamesin order to maximise the cross-selling opportunities available to the company.The migration follows bet365 extending its existing casino contract for afurther 3 years. iPoker is the world's largest independent poker network. bet365 is planning toutilise the iPoker network to target both European and Asian markets with arange of customised language and culture specific games. Mor Weizer, Chief Executive of Playtech, said: "We are delighted that bet365 has extended its relationship with Playtech toinclude its Poker operations. bet365 is a highly respected operator in themarket and we have very much enjoyed working with them on their casino offeringsince 2005. The fact that it has today migrated its poker operations is atestament to the strength and success of our relationship and we look forward tosimilar successes going forward. Steve Ibberson Managing Director of Hillside (Gibraltar) Limited, added: "We are very pleased with the smooth and successful migration of our pokerproduct to the iPoker network. After careful consideration of our options, weselected Playtech as our preferred exclusive software provider for our combinedcasino, poker, mobile and Asian P2P activities. Playtech's expertise inpenetrating global market places was of particular interest to us." - ends - For Further Information: Mor Weizer, CEO, Playtech Ltdc/o Bell Pottinger Tel: +44(0)20 7861 3232www.playtech.com David Rydell / Peter Otero / Helen TarbetBell Pottinger Corporate & Financial Tel. +44(0)20 7861 3232 About Playtech Playtech develops unified software platforms for the online gambling industry,primarily targeting existing online operators wanting to upgrade their system;sportsbooks looking to diversify and land-based operators making their onlinedebut. Playtech gaming applications - online casino, poker, bingo, mobilegaming, live gaming, land-based kiosk networks and fixed-odds games - are fullyintercompatible and can be freely incorporated as stand-alone applications,accessed and funded by players through the same user account and managed by theoperator by means of a single powerful management interface. Founded in 1999,Playtech has over 550 personnel distributed globally, around eighty percent ofwhom are engaged in research and development of current and future gamingtechnologies. About bet365 Group Ltd Hillside (Gibraltar) Limited, owned by bet365 Group Limited, is one of theworld's leading online gambling companies, providing its range of products toover 1.5 million customers in 140 different countries. The Group is the UK's32nd largest private company. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Playtech