Award of share options

20 September 2010

ELECTRIC WORD PLC

("Electric Word" or the "Company")

AWARD OF SHARE OPTIONS

Further to the AGM statement made on 21 April 2010, the Company has now made the planned award of share options under the second part of its 2010 Company Share Option Plan (the "2010 Plan"). Options granted under the Plan will be exercisable at their nominal value of 1p and are subject to the performance conditions previously announced which reward share price growth from November 30th 2009 to April 2014 above a threshold of 10% annual compound growth.

The Company has decided not to pursue a Joint Share Ownership Plan and the award has been made wholly under the Unapproved part of the 2010 Plan.

The maximum dilution allowed under the Share Price Growth Scheme will be 10% of the issued share capital, which would require annualised compound share price growth over the period of 45% per annum.

The participating Directors' beneficial interests in the Company are as follows:

Julian Turner has an interest in 10,110,270 issued shares, representing 4.26% of the issued share capital, options over a further 692,267 shares and a maximum total participation in the 2010 Plan of 13,750,000 shares. Of the total awarded under the 2010 Plan, 1,800,000 options were granted on 21 April 2010 under the Profit Growth Plan and 11,950,000 are granted today under the Share Price Growth Plan.

Quentin Brocklebank has an interest in 69,268 issued shares, representing 0.03% of the issued share capital, options over a further 311,520 shares and a maximum participation in the 2010 Scheme of 8,670,000 shares. Of the total awarded under the 2010 Plan, 1,500,000 options were granted on 21 April 2010 under the Profit Growth Plan and 7,170,000 are granted today under the Share Price Growth Plan.

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