Audioboom Launches Podcast Advertising Marketplace

RNS REACH

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

Audioboom launches global podcast advertising marketplace

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the launch of SHOWCASE, a global advertising marketplace.

SHOWCASE connects buyers and sellers of podcast advertising inventory through Audioboom's technology platform. At launch, more than 250 million advertising impressions will be made available to buyers each month.

For podcasters, the marketplace offers a "plug and play" hub connecting their content with a group of established sales channels, including more than 2,000 advertisers, a programmatic ecosystem that reaches 25 major Demand Side Platforms (DSPs), and a network of international sales partners. 

Advertisers have access to true global scale through SHOWCASE. More than 8,000 podcast channels and an audience of 30 million monthly active users will be available in the marketplace, with brands able to target their campaigns to content genre, location, keywords and listener demographics.

Advertisers can also build and submit campaign requests directly to Audioboom's marketplace through a newly launched self-serve dashboard.

With the launch of the SHOWCASE marketplace, Audioboom now offers two distinct advertising opportunities: the Premium Network, in which the top 250 podcast hosts deliver brand endorsements natively; and SHOWCASE, which utilises dynamic ad insertion to deliver pre-produced advertising at scale.

SHOWCASE works seamlessly with Audioboom's proprietary inventory creation tool AdRip which launched in July 2021, enabling the back catalogue of shows in the Premium Network to be monetised through the marketplace alongside the wider group of 8,000 shows.

Stuart Last, CEO of Audioboom, commented: "SHOWCASE is the next stage of our goal to simplify podcast advertising for creators and brands, while delivering the efficiency that advertisers require. Our marketplace consolidates both the demand side and supply side of podcast advertising, utilising our best-in-class ad tech to deliver incredible value to both sides. I am confident that SHOWCASE will drive significant new revenue opportunities for the Company."

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About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded more than 100 million times each month by 30 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

Audioboom Studios is the home of content developed and produced by Audioboom including 'Dark Air with Terry Carnation', 'RELAX!', 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps.

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