Attraqt named a commercetools Technology Partner

8 September 2020

RNS Reach

Attraqt Group plc

("Attraqt", the "Group" or the "Company")

Attraqt named a commercetools Technology Partner

Attraqt Group plc (AIM: ATQT), a leading provider of online experience orchestration, is pleased to announce that has been named a certified commercetools technology partner.

Global retailers will now have full access, on the commercetools marketplace, to Attraqt's platform to orchestrate highly relevant shopper experiences with next generation AI-driven search, merchandising and personalisation capabilities, at scale.

commercetools are pioneers of API first, microservices architecture in multi-tenant SaaS technology, and today empowers Enterprise retailers with a platform that delivers connected experiences at every touch point. While the Attraqt platform orchestrates the customer experience with powerful search, merchandising and personalisation capabilities blending AI enabled, custom built and third-party algorithms across the customer journey. The partnership between Attraqt and commercetools provides our customers with the foundations of a modular, agile technology stack and importantly the ability to grow their digital businesses without limits.

The Group's partnership strategy remains a major focus in order to drive innovation, provide access to new markets and to support its ability to scale quickly. Working with commercetools is another step forward, following the partnerships agreed with other e-commerce platform leaders, against each of these aims.

Both companies are currently in the process of bringing a number of new joint customers online.

Mark Adams, CEO of Attraqt, commented:

"Our joint solutions as both pioneers and innovators in ecommerce are a great fit and the timing is perfect. The need to revolutionize digital capabilities has hit a point of urgency for retailers and brands following the pandemic.

"The opportunities for accelerated ecommerce revenue and growth are immense in this climate. The sheer speed and agility required to respond to customer demand for brand-led connected and compelling online experiences on the shopper journey, while still trying to hit commercial goals has never been more critical. Taking a best of breed approach and putting powerful tools in the hands of business users to differentiate the customer experience is how your win in digital today."

Dirk Hoerig, CEO and Co-Founder of commercetools, commented:

"We're witnessing a transformational moment in eCommerce history. Enterprise retailers need choice in technology services to keep pace, instead many are burdened by legacy monoliths when they need to adapt quickly to fluctuating business needs and customer expectations. Our partnership with Attraqt gives our customers access to a next-generation approach that uses AI to understand and respond to customer behaviour in real-time, along a customer journey that gets increasingly complex to manoeuvre."

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About Attraqt Group plc

Attraqt powers exceptional shopping experiences for over 300 of the world's leading retail brands. The Company delivers omnichannel search, merchandising, and product & content personalization for retailers and brands. Simple-to-use interfaces and efficient workflows enable Merchandisers to take full control and enhance the value of smart automation with their own strategic expertise and creativity.

In 2019, Attraqt acquired Early Birds, the award-winning AI-driven personalization software provider. Together, the two companies combine Attraqt's pedigree in data-led search and merchandising capabilities to optimize product discovery and visual curation, with Early Birds' award-winning ability to empower learning algorithms to orchestrate and personalize the entire shopper journey. The benefits to retailers and brands will be the ability to orchestrate enhanced shopper journeys that also deliver superior commercial returns.

For more information visit www.attraqt.com