11th Jan 2008 08:16
888 Holdings plc11 January 2008 888 Holdings Public Limited Company ("888") 888 Announces Multiple Asian Offering 888, one of the world's most popular online gaming entertainment companies,announces that it has signed a partnership agreement with Entertasia, one of theleading providers of gaming solutions for Asian operations to develop a livecasino service across Asia. Under the terms of the agreement, a Philippines based operating company willmanage operations for the live casino, while 888 will leverage its robustmulti-channel marketing abilities to acquire new customers in the region. The agreement also includes the provision of an Asian-focused sportsbook productin partnership with E-Sky, a specialised Asian sportsbook, 888 plans to launch the new service in multiple Asian territories and languagesin Q1 2008. By offering a gaming format with a proven widespread Asian appeal thepartnership will provide an opportunity to expand penetration of the 888 brandinto the Asia Pacific region, one of the fastest growing markets for onlinegaming. Gigi Levy, CEO of 888, said: "We have been providing the very best in-class online gaming and excellentcustomer service for Asian customers at 888 for 10 years now. We are alwayslooking to extend new innovative services to our customers and increasing ourpresence in Asia is one of our key strategic goals. We see Entertasia as thebest partner to achieve this goal and exploit this exciting opportunity." Jason Chan, CEO of Entertasia added: "We are one of the leading gaming solution providers in Asia because weunderstand exactly what Asian customers want. 888 have chosen three of our mostinnovative products and we look forward to helping them achieve significantsuccess in Asia." ends Contacts and enquiries 888 Gigi Levi Chief Executive Officer +350 49800Aviad Kobrine Chief Financial Officer +350 49800 Bell Pottinger Corporate & FinancialAnn-marie Wilkinson/ Andrew Benbow +44 (0)20 7861 3232 This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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