Appointments

21 April 2016

Trendit Limited

("Trendit" or "the Company")

Appointment of Internal Auditor and External Director

The Board of Directors (the "Board") of Trendit Ltd., the provider of cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behaviour, today announces the appointment of Mr. Uri Ilan CPA as an Internal Auditor to the Company and the appointment of Ms. Noa Yatim-Lerner as an External Director, subject to approval of the EGM.

Commenting on the appointments, Aharon Zohar, Chairman of Trendit, said:

"We are delighted to welcome both Mr. Ilan and Ms. Yatim-Lerner to the team. Their extensive experience in both auditing and law will be of great value to the Board as the Group pursues potential commercial partners."

Mr. Uri Ilan CPA CV:

Professional experience

Audit Il Internal Audit Service and Risk Management Firm, Founding Partner (2014 - 2016)

Deloitte Brightman, Almagor, Zohar, Partner
(2008 - 2014)

Zohar & Zohar CPA, Partner, Head of Internal Audit Department (2006 - 2008)

IIA Ethics Committee, Member of Ethics Committee (2009 - present)

Ilan, Katz, Nagor CPA, Founding Partner (1990 - 2006)

Shorrer Ilan CPA, Founding Partner (1985 - 1990)

Ms. Noa Yatim-Lerner CV:

Professional experience

Ziv Sharon & Co. Law office, CPA, International Taxation (2015 - present)

KPMG, CPA, Israeli Tax department (2013 - 2015)

Kyoni Ltd, Marketing and Sales Manager (2004 - 2008)

Chris Weys LTD, Manager (2002 - 2003)

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Enquiries:

About Trendit:

Trendit provides cutting-edge technology for real-time monitoring of population movement, trend analytics, and crowd behaviour. Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends. 

The Company is seeking to become a global player within the Big Data Analytics space and believes it is well placed to capture significant market share in what is a multi-billion dollar industry. 

The Company's Technology:

Trendit's technology has the ability to analyse data collected from as little as a single data source, and merge individual network events together with geographical information that create "population clouds," which analyse and predict trends.

The single data source, able to sample as little as only 15% of the population (e.g. cellular operator with only 15% market share) in a specific geographic area, can provide sufficient information for representing crowd behaviour of an entire population with about 85% accuracy, calculating how many people are located in a given area and groups people by various segments (social economic, place of origin, etc.).

The heart of the Trendit technology is the "Trend Engine." Divided into several modules it is responsible for processing the incoming data streams, calculating the incoming data, providing a depiction of the data in real-world terms and providing an estimation of the population based on the analysis.

Further information on the Group is available at:

http://www.trendit.net/#/home/home