Appointment of Non-Executive Director

24 April 2019

Ted Baker plc

("Ted Baker" or the "Group")

Appointment of Non-Executive Director

Ted Baker, the global lifestyle brand, is pleased to announce the appointment of Helena Feltham as an Independent Non-Executive Director with effect from 1 May 2019.

Helena has over 30 years' experience in Retail and Human Resource Leadership. She was formerly People Director at B&Q and, prior to that, held the role of Human Resources Director at Jack Wills Ltd, Marks & Spencer, Topshop and Woolworths South Africa. She has also spent a number of years of her career in executive search with Odgers Berndtson, covering senior appointments across both public and private sectors. Helena is a serving Director and Trustee of The Retail Trust and she previously served as a Non-Executive Director of Salisbury NHS Trust and as a Justice of the Peace and independent advisor to the National Assembly of Wales.

David Bernstein CBE, Executive Chairman, said: "We are delighted that Helena is joining us at this important time for the business. Working with the Board, Helena's support and insight on implementing the recommendations from the independent HR policies and procedures review will be of great value."

Helena Feltham said: "Ted Baker has great people who have an obvious passion for what they do. I am really looking forward to working with the Board and the wider team."

The Company confirms that there is no further information to be disclosed under the requirements of Listing Rule 9.6.13R in relation to the appointment.

Enquiries:

Ted Baker Plc

David Bernstein, Executive Chairman Tel: +44 (0) 20 7255 4800

Charles Anderson, Finance Director & Company Secretary

Hudson Sandler LLP (public relations) Tel: +44 (0) 20 7796 4133

Alex Brennan / Hattie O'Reilly / Nick Moore

[email protected]

Media images available for download at:

http://www.tedbakerplc.com/ted/en/mediacentre/imagelibrary

Notes to Editors

Ted Baker Plc - "No Ordinary Designer Label"

Ted Baker is a global lifestyle brand distributing across five continents through its three main distribution channels: retail (including e-commerce); wholesale; and licensing.

Ted Baker has 560 stores and concessions worldwide, comprised of 201 in the UK, 122 in Europe, 130 in North America, 98 in the Middle East, Africa and Asia, and 9 in Australasia.

We offer a wide range of collections including Menswear; Womenswear; Global; Phormal; Endurance; Colour By Numbers; Accessories; Bedding; Childrenswear; Eyewear; Footwear; Fragrance and Skinwear; Gifting and Stationery; Jewellery; Lingerie and Sleepwear; Luggage; Neckwear; Rugs; Suiting; Technical Accessories; Tiles; and Watches.