Appointment of Marketing Director

JJB Sports plc

("JJB Sports" or the "Company")

28 September 2010

APPOINTMENT OF MARKETING DIRECTOR

JJB Sports is pleased to announce the appointment of Debbie Robinson as Marketing Director. Debbie joins the team with over 25 years retail experience and a passion for sport.

Debbie's appointment completes the JJB Sports Operating Board which will work with the Executive Directors and play a central part in the Group's turnaround plan.

The Operating Board will now comprise the following people: Ron Rome, Retail Director; Paul Mitford, HR and Training Director; Kate Hayes, Trading Director; and Debbie Robinson, Marketing Director.

Debbie was the Director of Food Marketing at The Co-operative Group where she created and delivered the "good with food" campaign. Debbie worked in a number of roles in buying and marketing across the food business which last year had annual sales of £8bn. As the Director of Food Marketing she had responsibility for the brand strategy, store formats, own-brand development and all customer communications including TV advertising.

Commenting on Debbie's appointment, Keith Jones, Chief Executive, said:

"I am delighted to welcome Debbie to JJB Sports. She will lead the Company's marketing, e-Commerce and store format and developments teams.

"The formation of our new Operating Board is now complete and we will have an extremely high-calibre and experienced team in place capable of planning and delivering our 'Serious About Sport' strategy."

Notes to editors

About JJB Sports

JJB Sports plc (JJB: LSE) is one of the UK's leading sports retailers. The group, headquartered in Wigan and listed on the Main Market of the London Stock Exchange, trades from 249 JJB branded retail stores in the UK and Ireland and employs over 7,000 people. Further information about the group can be found on the group's corporate website, www.jjbcorporate.co.uk