Appointment of Managing Director, Northern Europe

Press release PR 45/12

28 September 2012

For immediate release

Dixons Retail Appoints Managing Director, Northern Europe

Dixons Retail plc, Europe's leading specialist multi-channel electrical retailer and services company, today announces the appointment of Jaan Ivar Semlitsh as Managing Director, Northern Europe. Jaan is currently CEO of REMA Industrier AS, which is part of one of Scandinavia's largest supermarket chains. His first day will be on 3rd January 2013.

Dixons Retail's Northern European operation, Elkjøp, is the leading specialist electrical retailer across the Nordics, with over 300 stores and nearly 9,000 employees in Norway, Sweden, Denmark and Finland. Dixons Retail's Electroworld business in the Czech Republic and Slovakia is managed alongside the Nordic operations to benefit from the successful business model and scale. Last year, Elkjøp reported sales of £2.628bn and in the first quarter of the new financial year sales were up 13%.

Commenting on the announcement, Sebastian James, Dixons Retail Group Chief Executive said: "I am delighted to welcome Jaan to Dixons Retail. The strength of his retail and customer-facing experience across multiple sectors is superb, and he shares our absolute conviction that our place is shoulder to shoulder with our millions of customers."

Jaan Ivar comments: "I am very much looking forward to joining Dixons Retail and working with such a great team. I am joining a business with an iconic portfolio of brands which resonate well with customers. I look forward to working with Sebastian and the team to further develop our Nordics business, particularly on the multichannel side."

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For further information please contact:

Mark Webb, Head of Media Relations, Dixons Retail 01727 205019

Nick Cosgrove, Zoe Bird Brunswick 020 7404 5959

Jaan Ivar Semlitsch Biography

Jaan started his career at McKinsey & Co, before being appointed Managing Director of specialist electrical retailer Expert Denmark AS. Jaan went on to become COO of Statoil ASA, a group of petrol station and convenience store outlets in Northern Europe in 2004 and CO of Plantasien ASA, Scandinavia's largest garden centre chain in 2007. Jaan moved to REMA Industrier AS in 2009 in his current role as CEO.

About Dixons Retail

Dixons Retail plc is Europe's leading specialist electrical retailing and services group, with retail and e-tail operations in 14 and 28 countries respectively. Dixons Retail trades through 1,200 stores and online stores and employs over 36,000 people. More than 100 million customers shop with Dixons Retail every year.

In 2008, Dixons Retail launched a 'Renewal and Transformation' strategy to improve profitability and competitiveness. Based on a huge amount of qualitative and quantitative research, the strategy focuses all areas of the business on the customer and aims to deliver an unbeatable combination of Value, Choice and Service. The company is now engaged in an intense period of activity to transform the business and deliver a great shopping experience for millions of customers.

Dixons' retail and e-tail brands include PC World, Currys in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro and PC City in Italy, Kotsovolos in Greece, Electro World in central Europe, and Pixmania.com across Europe. Knowhow™, an end-to-end services brand to ensure customers get the most out of their product throughout its lifetime, was launched in the UK in 2011.

Dixons operates a multi-channel approach to electrical retailing and offers customers a comprehensive range of after sales services, including support from Knowhow™, the UK's leading provider of technology solutions and repairs. It also runs a multi-brand business-to-business operation in the UK.

For more information about Dixons Retail plc, please visit www.Dixonsretail.com