12th Oct 2006 07:00
Date: 12 October 2006On behalf of: themutual.net plc ("TMN" or "the Company")For immediate releasethemutual.net plcAppointment of AdviserThe Board of themutual.net plc (AIM: TMN), the UK's premier online directmarketing group, is pleased to announce that it has appointed RedleafCommunications as its financial PR adviser, with immediate effect.- ends -Enquiries to:TMN Mark Smith, CEO 020 7440 9310 Peter Coveney Redleaf Communications Emma Kane/Samantha Robbins/Duncan McCormick 020 7822 0200Notes to Editors: * Themutual.net ("TMN") was established in 1999. * The Company comprises of three core divisions: * TMN Media: email marketing specialist, with over 8 million highly profiled, permission-based email addresses across over 30 lists, manages the most comprehensive portfolio of email databases in the UK. Also operator of the largest online reward scheme in the UK. Clients include Sky, T-Mobile, British Gas, EMAP, Volvo and Boots. * EDR: online interactive advertising agency, plans campaigns across dozens of third party lists, including those operated by TMN Media, and is the largest buyer of email advertising in the UK. Clients include Vodafone, MBNA, Littlewoods, Swinton Insurance and BUPA. * The iD Factor: specialists in online market research, with 250,000 panel members in the UK and over 4 million members across 41 territories, managed via a network of local partnerships, allowing targeted domestic and international research. Clients include numerous MR Agencies, producing work for Microsoft, Lloyds TSB, NSPCC, Persil, Carlsberg and PC World. * Operating in rapidly growing market * Over ‚£1.4 billion spent on internet advertising in 2005 - ‚£917.2m spent during H1 2006, a 40.3% increase on a like-for-like basis compared with H1 2005 (Source: IAB) * Online advertising now represents over 10% of the total advertising market - and is the fastest-growing segment of the market (Source: IAB) * Online Retail spend predicted to reach ‚£40 billion by 2010 (Source: Forrester Research) * Focus on dominating UK market in key areas of online advertising and market research * Members of the Direct Marketing Association (DMA) and International Advertising Bureau (IAB) ENDthemutual.net PLCRelated Shares:
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