Appointment of Chief Financial Officer

07 March 2014 mirada plc ("mirada" or "the Company") (AIM: MIRA) Appointment of Chief Financial Officer mirada plc, the AIM-quoted audiovisual interaction specialist, is pleased toannounce that it has appointed Raúl Labrada Neira as Chief Financial Officer(non-board) with immediate effect. Mr Labrada Neira, aged 48, has extensive experience in the Spanish mediasector, with experience in listed companies like Gestevisión Telecinco(Mediaset group), Multipark and Vértice 360. José Luis Vazquez, Chief Executive Officer of mirada, commented: "We are delighted that Raúl has joined with his relevant background ondifferent financial positions, and his significant experience in the Spanishmedia market which I believe will be invaluable as we continue to increase ourpresence in the Latin American market." Save as set out above, there is no further information required to be disclosedpursuant to paragraph (g) of Schedule 2 of the AIM Rules. -END- Enquiries: mirada plc +44 (0) 207 549 5678Jose Luis Vazquez, Chief Executive Officer Bishopsgate Communications +44 (0) 207 107 1890Nick Rome/Sam [email protected] Cantor Fitzgerald Europe (Nominated Advisor & Broker) +44 (0) 207 894 7000Mark Percy (Corporate Finance)David Banks (Corporate Broking) Peterhouse Corporate Finance (Joint Broker) +44 (0) 207 469 0937Jon Levinson/Lucy Williams About mirada mirada creates and manages services for digital TV platforms and broadcasterswhich enable consumers to interact with and purchase digital content ontelevision, mobile, online and bespoke devices. mirada's products and solutionsare used worldwide to deliver interactive TV, Video on Demand, digitalmarketing and payment services. Its products and services have been deployed bysome of the biggest names in digital media and broadcasting including Sky,Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,mirada has commercial offices across Europe and Latin America and operatestechnical centres in the UK and Spain. For more information, visitwww.mirada.tv.