Appointment of Chief Executive Officer

15 April 2010

Appointment of Chief Executive Officer

McBride plc, Europe's leading supplier of private label household and personal care products, is pleased to announce the appointment of Chris Bull as Chief Executive Officer with effect from May 4 2010.

Chris has broad experience in our sector which has included extensive commercial experience dealing with major global retailers. He also has international experience in many of our key European territories. He has been a CEO of sizeable Divisions and in his earlier career ran manufacturing operations building on his qualification as a graduate engineer.

Chris joins us from Unilever where he has most recently been Chief Customer Officer for Unilever plc. He has had an extensive international career with Unilever covering some 25 years and from 2003-07 was CEO of Unilever Poland and Baltics. Chris has also been responsible for setting up private label arrangements in Eastern Europe and for the manufacturing processes involved in household and personal care products.

Chairman Iain Napier said "we are delighted to welcome Chris to McBride, and his experience in business to business customer relationships marketing and a unique mixture of branded and private label will be of enormous benefit to our company. Miles Roberts will leave the business on April 30 2010 and we wish Miles every future success".

There is no other information required to be disclosed pursuant to paragraph 9.6.13 R of the Listing Rules

Enquiries to :-

Iain Napier, Chairman McBride plc Tel: +44 (0) 207 539 7850

Richard Armitage Finance Director Tel: +44 (0) 207 539 7851

Mob: +44 (0) 7889 098328

Andrew Dowler, Financial Dynamics Tel: +44 (0) 207 831 3113