Appointment of Chief Executive Officer

November 9, 2010

Yell Group plc ("Yell" or "the Group")

Appointment of Chief Executive Officer

The Board of Yell today announces that Michael Pocock has been appointed as an Executive Director with effect from 1st December, 2010 and will become Chief Executive Officer of the Group on 1st January, 2011.

From 2006 to 2009, Michael was Senior Vice President and General Manager of Linksys, the home and SME networking division of Cisco Systems, growing market share in all segments. Prior to Linksys, Michael was President and Chief Executive of Polaroid Corporation, which he joined in 2003, leading the recovery of the company to profitability and being instrumental in its sale to Peters Group Worldwide. From 1996 to 2002, Michael worked with Compaq Computer Corporation, in roles including Senior Vice President of its Commercial PC business and Senior Vice President for Worldwide Strategy. Prior to that, from 1993 to 1996, he was Vice President and General Manager of the Personal Computing Business of Digital Equipment Corporation.

Michael started his career with General Electric Company and has also held senior positions in Epson America, Murata Business Systems and Xerox Corporation. From 2003 to 2007, he was on the Board of Stratus Technologies and, from 2005 to 2007, he was on the Board of Wyse Computer. Michael took a BA Telecommunications at the University of Kentucky and undertook MBA studies at the University of Dallas.

Bob Wigley, Chairman of Yell, said: "We very much welcome Mike. He brings impressive leadership skills and experience from his considerable success in a range of businesses, which made him stand out from a strong candidate list and suit him ideally to the challenges and opportunities of Yell. With the arrival of our new CFO designate and the appointment of Mike, we have the right team in place to manage a seamless succession and to take Yell forward in the next stages of its development."

Mike Pocock said: "I look forward very much to joining Yell. It has a great brand, a leading position in its markets and an excellent executive team. From the outside looking in, its management has done a formidable job in navigating the extreme economic pressures of recent years, reshaping the Group and building a strong online business to complement its printed directories, which themselves have moved with the times. With its very strong cash flows, I share the company's confidence in Yell's considerable potential once confidence returns to its predominantly small to medium-sized business customers."

No other information is required to be disclosed pursuant to paragraph LR 9.6.13R of the Listing Rules of the Financial Services Authority in relation to Michael Pocock's appointment as a Director of Yell.

Enquiries:

Yell - Investors Yell - Media

Rob Hall Jon Salmon

Tel: +44 (0)118 358 2838 Tel: +44 (0)118 358 2656

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Anthony Carlisle

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About Yell

Yell offers quality business leads and marketing solutions to small and medium sized enterprises in the UK, US, Spain and some countries in Latin America through an integrated portfolio of simple-to-use, cost effective advertising. Our products are available through printed, online, telephone and mobile based media.

In the year ended 31 March 2010, Yell published 105 directories in the United Kingdom, 1,002 in the United States, and 86 Paginas Amarillas directories in Spain. In the United Kingdom, where it is a leading provider in the classified advertising market, it served 335,000 unique advertisers. In the United States, where it is the largest independent classified directory publisher, it served 546,000 unique advertisers. In Spain, the Paginas Amarillas directories served 253,000 unique advertisers.

Yell's principal brands include: in the United Kingdom - Yellow Pages, Yell.com and 118 24 7; in the United States - Yellowbook and Yellowbook.com; and in Spain - Paginas Amarillas and PaginasAmarillas.es.

www.yellgroup.com