Appointment of Chair

31 March 2022

XLMedia PLC

("XLMedia" or the "Group" or the "Company")

Appointment of Chair

XLMedia (AIM: XLM), a leading global digital performance publisher, announces the appointment of Marcus Rich as Non-Executive Chair with immediate effect. Marcus will also be a member of Audit, Remuneration and Risk Committees.

Marcus brings a wealth of experience, having held both Executive and Non-Executive roles at corporations across the media sector. Marcus spent five years at DMGT, where he held the role of Managing Director at Mail On Sunday before becoming Commercial Director at Associated Newspapers. Previously Marcus worked at EMAP for 16 years, during which time he held the role of Group Managing Director of EMAP Lifestyle Magazines and EMAP Advertising, alongside overseeing the company's Australian and US businesses.

Marcus spent six years as Chief Executive Officer of TI Media, where he gained an in-depth knowledge of digital publishing and supervised digital content operations. In his early career Marcus was also a Group Account Director at McCann Erickson and managed Optimus Communications.

Marcus is currently Non-Executive Chairman at AIM listed Digitalbox Plc, a mobile first digital media company.

Julie Markey, currently Interim Non-Executive Chair of XLMedia, commented:

"On behalf of the board, I am delighted to welcome Marcus to XLMedia, who brings a wealth of digital publishing and capital markets experience to this role. We look forward to Marcus supporting the strategic ambitions for our business and I believe we will greatly benefit from his knowledge and expertise."

Marcus Rich added:

"I am very excited to be joining XLMedia plc at this important time in its development. I am really looking forward to working with the team following the period of strategic redirection to maximise the digital opportunities from the existing assets and take advantage of the growth opportunities in the core areas of sports betting in a marketplace that is constantly evolving. I would also like to take this opportunity to thank Julie Markey for the support she has provided as interim-chair."

The following information is disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies:

Marcus Alvin Rich, aged 62, holds or has held in the past 5 years the following directorships and partnerships:

Save as disclosed above, no further information is required to be disclosed pursuant to Schedule Two paragraph (g) of the AIM Rules for Companies.

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Notes:

XLMedia is a global digital performance publisher. Operating across a variety of vertical markets including online gambling, personal finance and sports, the Group uses proprietary tools and methodologies to identify and target high value consumers for platform operators.

XLMedia operates branded, content-rich websites, underpinned by intelligent market-leading technology and data, to build stronger and lasting relationships with consumers.

The Group seeks to create a balanced portfolio of premium websites to cover a range of attractive geographies, both stable and high-growth verticals, with greater exposure to regulated markets.