Appointment of Adviser

3 March 2011

JJB Sports plc

Appointment of proposed nominated adviser and joint financial adviser

On 2 February 2011, the Board announced its intention to seek a transfer of the admission of the Company's ordinary shares from the premium segment of the Official List and trading on the London Stock Exchange's main market for listed securities to AIM by the end of April 2011. Full details of the proposed transfer to AIM (including the notice of a general meeting to seek shareholder approval for the transfer) will be set out in a shareholder circular that the Company intends to despatch to shareholders later today.

The Board is pleased to announce today its intention to appoint Numis Securities Limited ("Numis") as the Company's nominated adviser effective from admission of the Company's ordinary shares to trading on AIM.

The Board is also pleased to announce that Numis has been appointed as joint financial adviser to the Company; Lazard & Co., Limited ("Lazard") will continue to act as joint financial adviser. Numis already acts as joint corporate broker, together with Panmure Gordon & Co ("Panmure Gordon") who will continue in that role.

Commenting on the appointment, Mike McTighe, JJB Chairman said: "We are delighted to have confirmed the appointment of Numis as the Company's proposed nominated adviser and joint financial adviser in anticipation of the Company's transfer to AIM. We very much look forward to working with Oliver and his team at Numis, together with the Lazard and Panmure Gordon teams, on the remaining steps of our restructuring and over the longer term as we continue to turnaround the business."

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