29th Aug 2006 11:30
SDL PLC29 August 2006 For Immediate Release SDL International Appoints Dr. Chris Boorman to Executive Management Team Boorman to oversee Worldwide Marketing Operations Maidenhead, UK - 29th August 2006 - SDL International, the leading provider ofGlobal Information Management (GIM) solutions, announced today the addition ofDr. Chris Boorman to the executive management team as the company's first ChiefMarketing Officer. Boorman, a marketing veteran of VERITAS Software andSalesforce.com, will focus on driving the brand awareness of SDL and expandingtheir global enterprise marketing initiatives. "A world-renowned brand plays an integral role in our continued growth andbusiness success," said Mark Lancaster, Chairman and CEO, SDL International."Adding Chris, a recognised marketing leader, will increase the awareness ofGlobal Information Management in the eyes of senior executives and board-roomsof major corporations. His addition is another example of our commitment tostrengthening the executive team with highly-skilled professionals that willplay a key role in the execution of our worldwide growth and expansion plans." Reporting to Lancaster, Boorman will oversee the global marketing of SDL'scorporate, partner and product initiatives. In addition, Boorman will drivemarketing for SDL's Software services. "There are few software companies as well placed as SDL in its market," saidChris Boorman, Chief Marketing Officer, SDL International. "Corporations aroundthe world are faced with increasing competitive pressures and Global InformationManagement helps them to protect their global brands and reduce their time tomarket. SDL is uniquely positioned to drive this market through itsmarket-leading technology and services". Boorman comes to SDL International following 10 years as Vice President ofMarketing at Salesforce.com and VERITAS Software. At these companies Boorman wasresponsible for EMEA marketing of all of products and services. Boorman joinedSalesforce.com in the summer of 2005, and VERITAS in 1995. Prior to VERITAS,Boorman worked at Oracle. He has held positions in Consulting, Pre-sales andSales before moving into marketing. About SDL International SDL International (London Stock Exchange: 'SDL') is the leader in globalinformation management (GIM) solutions that empower organizations to acceleratethe delivery of high-quality multilingual content to global markets. Itsenterprise software and services integrate with existing business systems tomanage global information from authoring to publication and throughout thedistributed localization supply chain. Global industry leaders rely on SDL to provide enterprise software or hostedservices for their GIM processes, including Audi, Bayer, Best Western, Bosch,Canon, Deutsche Bank, Kodak, Microsoft, Morgan Stanley, Reuters and SAP. SDL hasimplemented more than 150 enterprise GIM solutions, has deployed over 130,000software licenses across the GIM ecosystem and provides access to on-demandtranslation portals for 10 million customers per month. Over 1000 serviceprofessionals deliver consulting, implementation and language services throughits global infrastructure of more than 50 offices in 30 countries. For moreinformation, visit www.sdl.com. For more information on SDL, please contact: Edward Bridges / Juliet Clarke Financial Dynamics +44 (0)20 7831 3113 All trademarks are the property of their respective owners. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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