Appointed Activity Tracking Partner in US

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

9 May 2012

Fitbug Holdings Plc ('Fitbug')

Appointed Activity Tracking Partner to Healthrageous, Inc.

Fitbug Holdings Plc, the AIM traded provider of online personal health and well-being services, has signed a supply partnership agreement with leading US digital health engagement and management company, Healthrageous Inc. ('Healthrageous').

Under the terms of the three year partnership agreement, Fitbug will supply Healthrageous customers with its proprietary activity tracking technology including wired devices, software, data handling and customer service support.

Healthrageous CEO and President Rick Lee said, "At Healthrageous, our mission is to help individuals to live healthier, happier, more productive lives. We do this through our digital health management platform, which gives health insurance plans and self-insured employers the power to understand and improve the health of their population. Activity tracking is an important part of this and we are delighted to partner with Fitbug, the emerging leader in this area, which can bring disciplines to the table to complement the Healthrageous proposition."

Fitbug Chief Executive Paul Landau said, "We are excited about the opportunity to work with Healthrageous which offers a unique behaviour change lifestyle focused solution. Both businesses are now seeing strong and growing interest in connected health capability across the US health market. This supply partnership will better position both Fitbug and Healthrageous to play a bigger part in this growing market."

**ENDS**

For further information visit www.fitbugholdings.com or contact:

Notes

About Fitbug

Fitbug is a leading provider of online health and well-being services to help individuals to improve their lifestyles by making realistic changes to their daily routine. It combines activity tracking devices, which download to fitbug.com to provide an understanding of each user's daily activity achievements, with web technology which provides users with personalised weekly activity and nutrition targets, feedback, advice and encouragement. 

Key market sectors include health insurance and rewards providers, workplace health programmes, Primary Care Trusts, fitness operators and consumers. Increasingly, Fitbug's platform acts as the driving force behind third party services such as white label sites, activity driven games and challenge microsites and rewards programmes.

 The Company's main focus is now on building strategic partnerships with organisations, with the United States as a key market, which can integrate Fitbug into their own service/product offerings or resell to their customer base. Visit www.fitbug.com for more information.

About Healthrageous

Healthrageous, Inc., is a digital health engagement and management company that supports individual journeys to prevent and manage chronic health conditions via the web and a mobile app. It achieves superior engagement through its proprietary platform that incorporates personalized goal setting, health journey maps with gaming dynamics, timely biometric feedback and interactive digital coaching. The digital coach leverages multiple tools such as inspirational messages, recognition and incentives, challenges, social networking, trackers and reminders, and interactive educational content. Healthrageous is headquartered in Boston, MA, and its investors include North Bridge Venture Partners (Boston, MA/San Mateo, CA), Egan Managed Capital (Boston, MA) and Long River Ventures (Amherst, MA). For more information, go to www.healthrageous.com.