Announcement of Investor Relations Event

Announcement of Investor Relations Event

SAMSUNG ELECTRONICS CO., LTD. INVESTOR FORUM TO BE HELD IN SEOUL

ON JUNE 20, 2016

Samsung Electronics Co., Ltd. ("SEC") announced today that it will hold its Investor Forum in

Seoul, Korea on June 20, 2016.

A live webcast of Samsung Electronics' 2016 Investor Forum will begin at 1:20 p.m. Korea

Standard Time via the Investor Relations homepage

(http://www.samsung.com/us/aboutsamsung/ir/newsMain.do).

- Details

1. Date and Venue

 - Date: June 20, 2016 (1:20 p.m. KST)

 - Venue: The Conrad Hotel, Seoul

2. Purpose

- To enhance investors' understanding of Samsung Electronics' technology leadership

3. Topics

- Artik, IoT Platform

- Enabling Global Technology Relevance To Regional Consumers

- Advanced Packaging Solution

4. Event format

 - Presentation and Q&A