Amendment to Third Quarter UK Analyst call

British Sky Broadcasting Group plc

Amendment to Third Quarter UK Analyst and Investor Call

British Sky Broadcasting Group plc will be announcing results for the nine months ended 31 March 2011 via RNS, 7.00 a.m. (BST) on Thursday 28 April 2011.

The time of the conference call for UK/European analysts and investors has been revised to 8.30 a.m. (BST). Participants should register by contacting Emily Dimmock or Yasmin Charabati on +44 20 7251 3801 or at [email protected]. For those who have already registered, the dial-in details for the call remain the same.

The separate conference call for US analysts and investors remains at 10.00 a.m. (EST). Register online at http://invite.taylor-rafferty.com/_bskyb/ccall/default.htm, or alternatively contact Dana Diver at Taylor Rafferty on +1 212 8894350.

A live webcast of both conference calls and supporting materials will be available to analysts and investors via the BSkyB website at http://www.sky.com/corporate. Replays of the calls will be subsequently available.

Enquiries:

UK/European:

Emily Dimmock, Finsbury

Yasmin Charabati, Finsbury

Tel: + 44 20 7251 3801

E-mail: [email protected]

US:

Dana Diver, Taylor Rafferty

Tel: +1 212 889 4350

E-mail: [email protected]