15th Dec 2008 09:30
Altera and DDD to demonstrate 3-D LCD TV at CES Show
San Jose, California, December 15, 2008-The world of television viewing will no longer be flat. Altera Corporation (NASDAQ: ALTR) and DDD Group plc (LSE: DDD) today announced a partnership that is bringing 3-D digital cinema-quality images to your living room.
DDD has qualified its TriDef Core embedded 3-D image processor to run on Altera's Arria GX FPGA. As a result, DDD is delivering a custom circuit board that integrates with the existing 2-D video electronics to deliver enhanced 3-D features including automatic 2-D to 3-D conversion. This allows the playback of originally made 3-D content from a wide range of sources including Blu-Ray discs and DVDs.
The capability opens a direct in-home distribution channel for the latest generation of Hollywood 3D movies in production for the growing 3D digital cinema market. This technology will be displayed on the Hyundai IT 46" 3-D LCD HDTV at the 2009 International Consumer Electronics Show (CES) at the Las Vegas Convention Center between January 8th and 11th, 2009.
"Embedding DDD's market-leading TriDef solution in the latest 3-D televisions is the next step in delivering high quality, easy-to-use 3-D home entertainment for the consumer," said Chris Yewdall, chief executive of DDD. "The performance, functionality and low power consumption of Altera's Arria GX FPGAs make it possible for our TriDef processor to turn 3-D TV into a familiar 'plug-and-play' approach that is equivalent to the existing 2-D TV experience while substantially reducing manufacturing and support costs for 3-D TV manufacturers."
"3-D television is the latest experience creating immense consumer interest in next generation flat panel TVs," said Robert Blake, vice president of automotive and consumer business unit at Altera. "Altera's Arria GX FPGAs functionality allows 2-D to 3-D real-time conversion and 3-D re-formatting with DDD's TriDef Core processor. This is one of many examples of how Altera's FPGAs are being used to deliver advanced solutions for advanced high definition applications in the consumer video arena."
About the Arria GX FPGA Family
The Arria GX family provides a low power core with optimal DSP functionality and transceivers for high-speed connectivity. Optimized for mainstream serial protocols including PCI Express (PCIe), Gigabit Ethernet (GbE) and Serial RapidIO® (SRIO), the Arria GX family is backed by a comprehensive portfolio of software tools, intellectual property (IP) and reference designs.
Availability
The Arria GX FPGA-based 3-D consumer video solution is available through DDD. Interested customers can find additional information about the solution at www.DDD.com. For additional information about Altera's Arria GX FPGAs, visit www.altera.com/arriagx. To subscribe to Altera's RSS/XML news feeds, visit http://altera.simplefeed.net/subscription/.
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Enquiries |
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Altera Corporation Jenny Gendron e-mail [email protected] |
+1 408 544-6397 |
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DDD Group Chris Yewdall, President & CEO e-mail: [email protected]
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+1 310 566-3340 |
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Brewin Dolphin Paul Mason, Assistant Director - Corporate Finance |
+44 (0) 141 314 8208 |
About DDD Group
DDD Group is transforming the viewing experience with applications for 3-D displays. Its patented technologies enable 3-D viewing with and without glasses; simple integration of computer graphics applications with 3-D displays; supply of 3-D content through 2-D to 3-D conversion; and 3-D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (AIM: DDD). More information is available at www.DDD.com.
About Altera
Altera programmable solutions enable system and semiconductor companies to rapidly and cost effectively innovate, differentiate and win in their markets. Find out more at www.altera.com.
Altera, The Programmable Solutions Company, the stylized Altera logo, specific device designations and all other words that are identified as trademarks and/or service marks are, unless noted otherwise, the trademarks and service marks of Altera Corporation in the U.S. and other countries. TriDef and DDD Mobile are trademarks of DDD Group plc. All other product or service names are the property of their respective holders.
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