14th Nov 2006 07:04
Vodafone Group Plc14 November 2006 14 November 2006 VODAFONE AND YAHOO! TO LAUNCH ADVERTISING ON MOBILE DEVICES Industry leaders to pioneer display mobile advertising for customers in the UK Vodafone and Yahoo! have formed a strategic alliance to pool their expertise tocreate an innovative mobile advertising business that will enhance the customerexperience on mobile phones while providing both companies with a new revenuestream. Yahoo! will become Vodafone's exclusive display advertising partner in the UK.Yahoo! will use the latest technology to provide a variety of mobile advertisingformats across Vodafone's rich and varied content services. Yahoo!'s sales forceand technology team will work with Vodafone to derive benefit from mobile'sunique advertising opportunities while delivering the best possible experiencefor both consumers and advertisers. Vodafone and Yahoo! intend to roll out theinitiative in the UK in the first half of 2007. Under the plans, customers who agree to accept carefully targeted displayadvertisements can expect to enjoy savings on certain Vodafone services. Thisproposition could extend to key Vodafone mobile assets including the Vodafonelive! portal, games, television and picture messaging services. Nick Read, chief executive of Vodafone UK said: "Since we announced ourintention to develop revenue from mobile advertising as part of our mobile plusstrategy unveiled in May, we have carried out extensive customer trials. We willnow use the experience to determine with Yahoo! how best to ensure customers,who choose to receive targeted messages, get better value as well as a richermobile experience. This will also ensure that advertisers are given a compellingproposition." Marco Boerries, senior vice president of Yahoo! said: "This partnershipdemonstrates Yahoo!'s continued focus on extending our leadership in displayadvertising across multiple platforms. We are excited to work with a globalleader such as Vodafone to help us define the emerging world of mobileadvertising and create superior experiences that deliver the most value toadvertisers and mobile users alike." -ends- For further information: Vodafone Group Media RelationsTelephone: +44 (0)1635 664444 Investor RelationsTelephone: +44 (0)1635 664447 Yahoo! Inc. Claire O'Sullivan, Porter NovelliTelephone: +44 (0)207 853 2222 About Vodafone Vodafone is the world's leading international mobile telecommunications groupwith equity interests in 27 countries across 5 continents with 186.8 millionproportionate customers worldwide as at 30 June 2006 as well as 33 partnernetworks. For further information, please visit www.vodafone.com (c) Vodafone Group 2006. VODAFONE, the Vodafone logos and Vodafone live! aretrade marks of the Vodafone Group. Other product and company names mentionedherein may be the trade marks of their respective owners. About Yahoo! Yahoo! Inc. is a leading global Internet brand and one of the most traffickedInternet destinations worldwide. Yahoo! seeks to provide online products andservices essential to users' lives, and offers a full range of tools andmarketing solutions for businesses to connect with Internet users around theworld. Yahoo! is headquartered in Sunnyvale, California. Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks ofYahoo! Inc. All other names are trademarks and/or registered trademarks of theirrespective owners. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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