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Agreement with Virgin Mobile

31st Jul 2006 07:02

Messaging International Plc31 July 2006 Messaging International Plc / Market: AIM / Epic: MES / Sector: Technology 31 July 2006 Messaging International Plc ('the Company') Agreement signed with Virgin Mobile USA Messaging International Plc, the AIM traded provider of innovative messagingservices, has, through its subsidiary TeleMessage, signed an agreement withVirgin Mobile USA ('Virgin Mobile') to market Messaging International'sproprietary Text to Landline solution. The new service will enable Virgin Mobile users to send text messages, which arethen converted to voice messages by text to speech technology and delivered toany landline phone in the USA. The recipient can then send a voice or selectedtext message reply, which the original sender can retrieve through a textmessage alert. Virgin Mobile customers pay standard text messaging rates whenusing the Text to Landline service and Messaging International will take apercentage of this revenue. Messaging International CEO, Guy Levit, said: "The launch with Virgin Mobileadds one more US operator to our rapidly growing client list, thereby confirmingour position as leader in the Text to Landline application in the North Americanmarket. The service is becoming increasingly popular, enabling users tocommunicate directly and non-intrusively with friends and family who use alandline." The TeleMessage technology provides a cross-platform media messaging managementsystem. Designed to enable PC, browser, mobile phone and wireline telephoneusers to send, receive and manage voice messages, email, text (SMS), IM and MMSacross various media platforms. Multiple languages can be used, it has text tospeech capabilities, email notification, unlimited SMS length and direct replyto SMS capabilities, all illustrating the uniqueness of the service. * * ENDS * * Contacts Guy Levit Messaging International Plc Tel: + 972 3 922 5252 Isabel Crossley St Brides Media & Finance Ltd Tel: +44 (0) 20 7242 447 Notes Messaging International Plc Messaging International Plc joined AIM in August 2005 with the objective ofbecoming a leading provider in the rapidly growing multimedia messaging market.Its 100% owned subsidiary, TeleMessage Ltd (www.telemessage.com), providescross-platform media messaging management systems and applications. These aredesigned to enable PC, browser, mobile phone and wireline telephone users tosend, receive and manage voice messages, email, text, IM and MMS across variousmedia platforms. It supports multiple languages, text to speech conversion,e-mail notification, unlimited text length, and direct reply to textcapabilities, all illustrating the uniqueness of the service. The Company has anumber of contracts with major blue chip companies including Rogers Wireless,the largest wireless provider in Canada. Virgin Mobile USA, LLC Launched nationally in July of 2002, Virgin Mobile USA, LLC is the nation'sfirst mobile virtual network operator (MVNO) and first wireless carrierexclusively focused on the youth market. Virgin Mobile is a joint venturebetween Sir Richard Branson's Virgin Group and Sprint Nextel, which operates oneof the largest 100-percent digital, nationwide PCS wireless networks in theUnited States. More than three million wireless users have rejected long-termcontracts and taken control of their wireless spending with Virgin Mobile's PayAs You Go service. Virgin Mobile customers have exclusive access to VirginXtrasand VirginXL- a suite of music, entertainment and fun lifestyle features,including *MTV mobile content created by our strategic partner MTV: MusicTelevision. In addition, J.D. Power and Associates has recognized Virgin Mobilefor providing "An Outstanding Customer Service Experience" under its CertifiedCall Centre Programme. SM Phones are available at more than 25,000 locationsnationwide with Top-Up cards available at more than 70,000 locations nationwide.Virgin Mobile products can also be purchased online at www.virginmobileusa.comor by calling 888-322-1122. This information is provided by RNS The company news service from the London Stock Exchange

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