21st Sep 2006 07:03
2 ergo Group plc21 September 2006 Embargoed until 7am 21 September 2006 2ergo Group plc ("2ergo" or the "Group") Multimap and 2ergo join forces 2ergo, the AIM listed provider of convergent communication solutions, is pleasedto announce an agreement with Multimap, one of the world's leading providers ofmapping and location-based services, to enhance its range of mobilebusiness-to-business solutions. This link-up will enable Multimap clients acrossmany sectors of industry, including retail, travel, property and automotivesectors, to offer customers maps to their nearest outlets through mobile phones. Multimap's clients, many of whom are blue chip, will now be able to benefit froman enhanced range of customer-centric mobile services. For example, when acustomer visits a website to find and view a map for their nearest outlet, theywill now have the option of clicking on a mobile icon and sending the mapdirectly to their phone. When viewed on the mobile phone, the user can scrollaround a map and, even zoom in and out to help determine their whereabouts. In addition, members of the public will be able to text a code to locateparticular types of outlet and receive a personalised map. This will bedelivered through mobile location technology which matches the handset'sposition to the nearest outlet and is ideal for people on the move looking forfuel, loyalty card partners, WiFi points and so on. Powered by the Multiserve Platform, this new service will enable 2ergo tofurther extend its business-to-business portfolio, to offer clients a broadrange of high quality, multi-channel mapping solutions. Sean Phelan, Chairman and Founder of Multimap commented, "We are the Europeanmarket leader for mapping and have an enviable customer base which includes anumber of major high-street names. Offering people access to maps through theirmobile phone will help increase the customer experience with our clients'brands. We see the mobile channel as a key part of our integrated mappingservices and we'll be working with 2ergo over the upcoming months to explore newproduct and service opportunities." Barry Sharples, joint CEO of 2ergo commented, "We have worked very closely withMultimap to understand their clients' needs in order to create an applicationset that makes life easier for them, removes costs from their businesses, andcan generate tangible additional revenue for both Multimap and their clients.Seeing these applications live today, and Receiving such a positiveresponse from clients is testament to the strength of thepartnership with Multimap and the innovation that is possible from two suchleaders in their fields." -ends- For further information, please contact: 2ergo group 01706 221 777Neale Graham, Joint CEOBarry Sharples, Joint CEO Tavistock Communications 020 7920 3150Christian Taylor-WilkinsonSimon Compton Notes to editors: About 2ergo Group plc2ergo provides interactive and multi channel communication solutions, usingmobile messaging, fixed-line telecommunications and Internettechnologies. Delivering solutions and services to many sectors of industry, ourclients range from SMEs to multi-national enterprises, to public sectororganisations. Our expertise enables clients to advance their use of technology,to reach new levels of effective communication, increased performance,sustainability and growth. Headquartered in Lancashire, United Kingdom, the group is listed on the Londonstock exchange (AIM: RGO). About MultimapMultimap is Europe's leading provider of mapping and location-based services.The company delivers more online maps, point-to-point driving directions andgeo-spatial ("where's my nearest?") searches to more companies than any othersupplier in Europe. All services are offered on mobile, PDA, kiosk, andinteractive TV platforms and in multiple languages. The public website, www.multimap.com, provides a range of free, useful servicesto assist with everyday life. Key features include street-level maps of Europe,USA, Canada, New Zealand and Australia; road maps of the world; door-to-doortravel directions; aerial photographs; links to location information; andservices such as hotel, restaurant and entertainment booking. The public siteattracts over 10 million unique users, registers more than 190 million pageimpressions every month, and is one of the top 10 most visited websites in theUK. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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