21st Mar 2005 07:00
Embargoed: 0700hrs, 21 March 2005 International Brand Licensing ("IBL" or the "Company") Agreement with Leeds United Football Club International Brand Licensing plc, ("IBL") owner of the Admiral sports brand,today announces that Leeds United Football Club will wear exclusively Admiralplaying and training kit for all representative games for a period of fiveyears commencing with the 2005/06 season.Under the arrangement Leeds will control the supply and distribution of thereplica merchandise, which will be sold through club outlets, sports retail,and selected Asda stores, IBL's exclusive retail partner in the UK.This renews a relationship initially established in 1973 when Admiral and Leedslaunched the first ever dual branded football shirts, and this was rekindled inthe early 1990's when Leeds were the last champions of the former FirstDivision. In recognition of this a range ofAdmiral Leeds retro shirts will also be launched next season, enabling fans tobuy authentic styles from a bygone age.Tony Hutchinson, Chief Executive of IBL plc, comments: "We are delighted toonce again associate Admiral with one of the most famous football clubs in theworld. Leeds United and Admiral pioneered the replica market in the early1970's, and this new agreement will significantly enhance Admiral's visibilityboth nationally and internationally, and bring substantial benefits to bothparties."For further details contact:Tony Hutchinson at International Brand Licensing plc on 0207 823 1733Adam Reynolds at Hansard Communications on 0207 245 1100ENDINTERNATIONAL BRAND LICENSING PLCRelated Shares:
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