13th Jan 2006 09:42
Felix Group PLC13 January 2006 Felix Group plc announces £10m retail sponsorship agreement with Comet Group plc Felix Group plc ("Felix") the company behind 'Everyone's A Winner' ("EAW") todayannounces an agreement with Comet Group plc ("Comet") under which Comet willprovide Felix with products in retail value of £10m for inclusion within the EAWproposition prizebank. The Comet products (or equivalent value store vouchers) will be offered asprizes across all of Felix's EAW media including its premium rate telephoneservices and its new EAW ATM terminal. Ends Enquiries: For Felix Group plc - Mike Wallwork (o) 01565 831100 (m) 077956 13844(email) [email protected] PR for Felix Group plc - Holborn PR, David Bick (o) 020 7929 5599(email) [email protected] Notes to Editors: Felix Group plc (Reuters FLX.L; Bloomberg FLX LN)www.felixgroupplc.com Felix Group's ordinary shares were admitted to trading on AIM on 8 March 2004.Felix Group has developed a new form of sales promotion through a directconsumer interactive medium called Everyone's A Winner. Everyone's A Winner is asales promotion channel for the retail and leisure industry with data collectioncapacity. Everyone's A Winner is presented as a "game" where the participant is asked tostop a clock in a given time frame to obtain a prize, failing which the prizewill be selected for them. By utilising retailers' advertising and salespromotion budgets, Everyone's A Winner enables participants to be allocated anon-cash prize guaranteed to have a retail value of at least twice the cost ofparticipating. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Crawshaw Group